Mother’s Day is one of the most popular celebrations worldwide. A recent NRF survey showed that in 2023, Americans planned to spend $35.7 billion to honor their moms on this day, a number hard to ignore by retailers and eCommerce businesses.
If you have the perfect Mother’s Day gifts for consumers or want to dive into the holiday stream by sending warm wishes to mother figures and their loved ones, an email campaign is a great asset for your business.
Need some Mother’s Day email examples to inspire your campaigns? Check out ten amazing emails from various brands with different intents. Plus, find three ready-made, customizable templates and tips on how to create converting emails that stick.
Mother’s Day Email Examples from Notable Brands Explained
Let’s explore ten seasonal email campaigns combined with valuable insights that can level up your Mother’s Day email marketing strategy:
1. Fitbit Mother’s Day Discount Email
Subject line: Sense is now only $249.95
One of the most wanted Mother’s Day consumer incentives is discounts, especially for high-priced items. That’s why Fitbit planned a unique deal, offering a $50 discount for one of their top-selling products.
The subject line mentioned the main offer, prompting readers to open the campaign. The body of the email shares more details on the Mother’s Day deal, followed by an outstanding CTA on the top. Plus, Fitbit added top-quality product images and its best features to motivate subscribers to purchase.
After the main deal, the subscribers learn there’s more to claim through a secondary call-to-action. Overall, this is a great sales email as its simple layout limits distractions and gets readers straight to the point.
2. Hawthorne Flower Deal Mother’s Day Email
Subject line: Mother’s Day is 10 days away. (Don’t worry, we got you)
Flowers and self-care products are high on Mother’s Day present lists. To free two birds with one key, Hawthorne partnered with UrbanStems and offered a 15% coupon code to send flowers to mothers. This is also a great initiative for affiliate marketers aiming to please their target audience and boost their seasonal income.
Hawthorne secured a high open rate with a descriptive subject line pointing to the email content. Apart from the code, Hawthorne added a gift recommendation from their product list.
The email design is minimalist following the brand style, with call-to-action buttons that are easy to spot. Finally, the copy instills a subtle sense of humor that adds to its uniqueness.
3. Postable Gift Card Email Campaign
Subject line: It’s Almost Mother’s Day! 
Greeting cards are among Mother’s Day specials and with Postable, you can choose a unique design to move moms. First off, they added a splash of color to the subject line with a relevant flower bouquet emoji.
They chose a simple layout placing the CTA at a prominent place and created a sense of urgency through their copywriting with words like “now” and “almost.” Plus, they offered free stamps for everyone through April which is a great incentive for buyers.
If you also aim for a plain design, you can choose a customizable premade email template to save time. Email marketing services like Moosend offer distinct options and a user-friendly editor among other top features. Sign up for an account and give it a spin.
4. Lululemon Gift Guide Mother’s Day Email
Subject line: Our top gifts. Her top Mother’s Day.
Lululemon sent an extensive Mother’s Day gift guide to email subscribers and customers to help them find amazing gift ideas. They included great images of active moms wearing their products and added a short copy before every CTA button to hint at the product assets.
This email design is more enhanced than the previous ones, but still secures great navigation for users. If you have lots of product recommendations to celebrate Mother’s Day, you can follow a similar layout. Ensure that every element adds value to the campaign to keep readers interested.
5. Aesop Personalized Gift Mother’s Day Email
Subject line: Complimentary shipping on gifts for beloved mothers
Aesop took Mother’s Day gift-giving to the next level by offering personalized recommendations by trained consultants. Plus, they reassured all customers they would get complimentary standard shipping for those purchases, which is also mentioned in the subject line.
Aesop stayed loyal to its unique style. They added an abstract visual of a loving mother figure with one of their products and a Mother’s Day message that is hard to replicate by other brands. They also added some top products with a CTA button and ended this powerful email with a stunning quote that can make every mom’s face glow.
6. St Baldrick’s Foundation Mother’s Day Newsletter
Subject line: Need a Mother’s Day gift?
If you have a nonprofit organization or want to promote a cause-related marketing activity, you can follow this Mother’s Day email campaign example by St Baldrick’s Foundation. With these e-cards, they supported children with cancer, a sacred initiative moms would applaud.
The card was drawn by a child which added a more personal tone to this gift. Plus, they featured a blog post with a mom’s story to enhance the messaging. Overall, this email campaign is a reminder that a simple “Happy Mother’s Day” card can make a huge impact when implemented thoughtfully.
7. Gucci Last Chance Mother’s Day Email
Subject line: Final Hours to Shop Mother’s Day Gifts
Gucci created a targeted email for last-minute shoppers including top items every mother would adore. They created a sense of urgency following a dual approach, adding the words “final hours” and the “shop now” CTA button. If you want to build similar email copy adopt more actionable language.
The classical Mother’s Day email design is highly likely to move subscribers to the checkout. To maximize the impact of last-minute campaigns, you can also add a countdown timer.
Plus, you can schedule a drip campaign series using a marketing automation tool like Moosend to nudge your customers and prospects at critical times as Mother’s Day is around the corner. Pick a premade automation recipe to save time.
8. Bark Exclusive Free Gifts Newsletter
Subject line: 
Happy Mother’s Day from Your Pup
Who said that cat and dog moms should be excluded from this celebration? Our love for our pets is infinite, so if you have a pet shop or a similar business, it’s time to reach out to your email list. Bark created an alternative Mother’s Day email campaign with lead generation as an end goal.
They offered six free toys for lucky winners to spend valuable time with their furry balls of love. To make this email more interactive, they added a funny GIF of the products. Finally, in the email footer they added the terms and conditions that apply for this Mother’s Day deal.
9. Collin Street Bakery Treat Mother’s Day Email
Subject line: Treat Mom to a Slice of Happiness
Food and sweet treats are always a good idea to delight your moms and Collin Street Bakery knew exactly what to do about it. The subject line makes a great entrance to mailboxes, making it hard to resist for readers. So is the delicious-looking cake in the main image of this campaign.
The email copy describes all the reasons why subscribers should buy this cake followed by an outstanding CTA button. Moreover, they added an extra resource with more personal vibes to celebrate moms with empathy.
10. Waitrose & Partners Mother’s Day Opt-out Email
Subject line: Prefer not to receive our Mother’s Day emails?
A Mother’s Day marketing tactic that is winning solid ground is creating opt-out options from holiday emails such as Valentine’s and Mother’s Day. Many people face losses and prefer to distance themselves from triggering content. Give them the choice to do so, showing that you respect their preferences.
Here, Waitrose & Partners created a simple opt-out email reassuring their subscribers that they will receive other newsletters as normal. The subject line leaves no room for interpretation about the content. You can also send the opt-out as a push notification.
Mother’s Day Email Template Ideas to Save Time
If you want to create an attractive Mother’s Day email campaign but lack the design resources, you can choose a premade email template. Check out these three newsletter templates and customize them based on your needs.
Bright Skies Mother’s Day Template
This template is suitable for eCommerce businesses and retailers wanting to share gift recommendations with their audience through a plain design. You can also change the visual at the top to display your products and choose a different quote that complements your messaging.
Black & White Mother’s Day Newsletter
If you don’t have any products to promote but want to send a heartfelt “Happy Mother’s Day” message to your customers, this template is an excellent choice. You can also use it for your eCommerce store or dining businesses, by replacing each section with images related to your products or services and explaining why subscribers should choose them for Mother’s Day.
Colorful Mother’s Day Newsletter Template
Are you looking for a more vibrant seasonal newsletter template? Pick this design and customize it to captivate your readers’ attention. It’s also an excellent choice for bloggers who’ve created Mother’s Day blog posts and resources.
Tips for Impressive Mother’s Day Email Campaigns
If you’re new to Mother’s Day email marketing, follow these best practices to attract your target audience and increase conversions:
- Subject line: Your Mother’s Day email subject line should be within 30-50 characters and reflective of the email content to attract your target readers.
- Creative assets: Add images, videos or GIFs that show motherly love and fill your subscribers with warm emotions.
- Empathetic tone: Draft authentic email copy that emphasizes the value your products or services will bring to mothers or highlights the importance of celebrating this day.
- Urgency: Use phrases such as “limited time” or “last chance” to motivate readers to claim your deals or offers fast.
- Personalization: Segment your email list to send targeted messages to subscribers based on factors such as location and age.
- Social proof: Display what other customers think of your products focusing on value and quality, two must-haves for Mother’s Day presents.
Mother’s Day Emails That Build Connection
Mothers have a prominent role in our lives, and it’s important to celebrate them thoughtfully and respectfully. The above email examples will hopefully inspire you to create campaigns that will honor mothers in your email list or help subscribers find great gifts for their moms.
If you need an inclusive email platform to manage all processes in one place, sign up for a Moosend account, and make the most of its capabilities.
The post 10 Best Mother’s Day Email Examples & Why They Work appeared first on Email Marketing Automation Platform for Thriving Businesses.
