ickup truck is quicker than your Ferrari //
Culture changes. It is held in place by norms. These norms are driven by affiliation and status.
A car that is able to accelerate 1 second faster than other cars is not necessary. However, having one can confer status in certain circles. What happens when the technology changes make the car no longer fast? It is still considered a luxury item.
Mink coats were once a symbol of some kind of status in certain circles. What happens when a Patagonia jacket becomes warmer, more durable and lighter?
As a way of showing generosity and hospitality, a big steak dinner was an option. What happens if steak is not considered generous in your community?
Maybe a master of all things can say that he can fly on his private jet to get to the meeting tomorrow. What is more important than being able to save time and overhead by simply dropping in via Zoom
Big offices may not be as prestigious as a productive, resilient workforce that works wherever it wants. It might no longer be a sign of power or influence to have a noisy factory full of workers. Smokestacks were once a sign that a city was moving…
Luxury goods often lose their status when they make the owner look dumb.
Norms seem normal. Until they aren’t.
