aaS Campaigns We Love + Tips to Steal Their Ideas
Although we are used to seeing great examples of marketing everywhere, the winners and headline-makers often come from B2C brands such as Warby Parker or Nike. Marketing is not as flashy for B2B companies in the SaaS sector. Even though the product you sell isn’t as glamorous as phones or cars, that doesn’t mean it can’t be creative and innovative marketing. There are many SaaS companies doing amazing sh*t and we love to shine a spotlight on them. Today we present a new roundup of inspiring SaaS campaigns that have stopped us from scrolling and given us the inspiration we needed.
10 Inspirational SaaS Campaign Examples
These SaaS campaign examples include creative visual storytelling and brilliant billboards. They will inspire you to push the boundaries of storytelling, explore creativity, and connect with your audience through content.
1) Slack is a better way to work
Slack’s core promise to its customers is to make work more enjoyable and less stressful by making everything easy to see on one platform. They created a beautiful and clean campaign to reinforce their promise. It shows Slack’s ability turn chaos into clarity by simply organizing shapes. They tell a powerful story through print, billboards and video. Their simple design makes a big impact.
Tip: Visual communication is a powerful tool to transform your brand’s storytelling. Avoid these common mistakes to ensure you do it right.
2) Spiraling up: How to Become a Unicorn By Hubspot & Linked
Marketers who know their audience well are the best. LinkedIn and Hubspot both excel at creating content that resonates with their target demographics. They are now creating a documentary series of three seasons that follows the story of founders of startups at each stage of funding, from seed rounds to unicorn status. Each episode offers a behind-the scenes look at the successes and challenges that entrepreneurs face in order to build a successful startup.
Tip: Empathy is key to connecting with your audience. Create content that resonates with them. Learn more tips on how to incorporate empathy into your marketing.
3) Stock By Mailchimp
They are the Mailchimp Stans with the most mail, as they appear to be in almost all of our roundups. It’s not because of their excellent work. The Taking Stock campaign is a funny spoof on how awkward stock photos can be. It’s a great idea and shows off the classic Mailchimp sense humor.
Tip: Video can be a powerful tool to connect with customers. Check out our guide to branding video to learn how to create low-production video that has a big impact.
4) OPEN by Finastra at Default
This campaign won the The Drum Awards in Marketing 2022. It demonstrates the power and influence of great thought leadership. Finastra, a financial services company is deeply involved in the challenges facing the industry. One issue is AI bias. Finastra will confront this issue head-on with a variety campaign content, including video, TikToks and online discussions. This will make the brand a leader in the industry and help to raise awareness.
Tip: Sharing your values can help you differentiate your brand and create relationships with your customers. These tips will help you transform your values into content.
Attentive Reboots Holiday Marketing Strategy
Attentive’s holiday shopping guide is cool, creative, and fresh. Instead of publishing a generic, templated holiday marketing guide, they created an interactive one that looks like an old-school Web 1.0 website. Listen to a playlist from the ’90s, click for tips and watch interviews, all in one bubble gum website. This is a great example of how presentation can completely transform the way you view content. A+ stuff.
Tip Engaging your audience with interactive content is a great way. These tips will help you brainstorm and select the best interactive ideas.
6) Elm eLearning campaign by ELM
It can be difficult to stand out in the market, especially when it comes to SaaS marketing. ELM Learning realized this and underwent a major rebranding process. They created a new visual identity, messaging, visuals, and visuals that better communicated their brand. The result? The result? A visually stunning, captivating campaign that tells the same story in all media, including video.
Tip: It is important to create a consistent and cohesive brand identity in order to communicate your brand story. Check out our tips to ensure that the content you create stays on-brand.
7) The Worst Ad By Bango
A good billboard is something we love, especially when it’s part of your brand story. Bango bought the UK’s worst billboard to emphasize that search advertising is flawed. This was because it was seen by the fewest people. This is a bold, brilliant campaign that makes people think.
Tip: We love it when even seemingly mundane products are made to look amazing. 15 additional examples of great marketing strategies for less-exciting products or services.
8) Live Long the XLA By Acora
How can you make IT services more exciting? It can be transformed into a Game of Thrones-like battlefield. This is exactly what Acora does with this unique marketing campaign. What’s the best part? The best part? This is the kind of detail that we love to see.
Tip To grab attention, you must know what makes your brand stand out. How to tell stories your competitors can’t.
9) Seamless is More By Software AG
Software AG, a German company, needed a new campaign to increase brand awareness beyond Europe. Because their software integrates seamlessly with other companies, they created a campaign that focused on the theme “seamless” and featured a series visuals that showcased seamless stitching of photos to create unique images. It was a creative, colorful, and highly impactful campaign that raised awareness across the globe.
Tip Having a strong visual identity is key to telling a coherent visual story. To ensure your visual identity supports your content strategy, use this checklist
Race to Zero with Intuit QuickBooks
Another great example of a large brand using their voice to promote social change is this. The Race to Zero campaign by Intuit Quickbook encourages small businesses to address climate change one sale at time. You can sign a public pledge and watch mini documentaries that feature small, environmentally-conscious brands. This campaign is a simple way for small brands to celebrate and promote green practices, while also building community around the brand.
Tip One of the best ways you can tell your story is to have others tell it for you. To create original and engaging user-generated content , check out our tips.
How To Make Your Own SaaS Campaigns
These examples should inspire you to think outside the box and take your B2B marketing to new heights. Here are some more tips for making your next campaign as powerful as possible.
- Know your audience. Find out their motivations and create marketing personas to help you market to them.
- Value is the key. Your campaigns will only be successful if you speak to your audience’s wants and needs. Offering your audience education is one of the best ways you can do this. These 5 tips will help you educate your customers in the right way.
- Mix and match your media. Multichannel campaigns are always most effective. However, it is important to choose the right content mix in order to be successful. These 20 tips will help you create successful SaaS campaigns.
Of course, great content doesn’t happen overnight. It takes a smart strategy, the right skills and a solid production method. We’d be glad to assist you in any aspect of the process if you’re looking for a partner. To learn more about our services, take a look at FAQs. Contact us. We would love to make your next SaaS campaign our best case study.
Column Five first published the post 10 SaaS Campaign Ideas We Love + Tips To Steal Their Ideas.
