new ways to codify purpose
Then, what?
Many small businesses are founded with generosity and good intentions at their core. It’s not an easy ride. Especially when you have to rely on outside funding, it can be tempting to fall for the trappings of Milton Friedman or become obsessed with short-term profit.
Eventually, the purpose of your work begins to fade. It becomes increasingly difficult to stay true to what you set out to do.
Ari Weinzweig’s post highlights a new way to keep on track. It adds structure to the good intentions. It legally makes the B Corp’s sometimes confusing language part of the deal.
