epreneurship: Creating value
You will need to create something more valuable than your labor, whether you have borrowed money or sold shares. These are the key pillars that create value:
Permission for customer traction
Distribution
The network effect
Smallest viable audience
Customer traction is the key. Are there more people who will miss you every day if you are gone? There are more customers who won’t switch just to save money. More companies that build their future around your work?
Permission allows you to send relevant, personalized and anticipated messages to those who wish to receive them. Permission is not an legal concept, but it is an emotional one. We want to hear from you.
Distribution is an effective way to measure your brand. What amount of shelf space do your products have? Both mental and physical shelf space are important.
Your product or service will have the network effect built in. It works better if I share it with my friends. Are you really expecting it to happen or just hoping?
The smallest possible audience is the foundation of everything. Do you know exactly who it is for? Do they agree?
Startups exist to build and find such assets.
