st Google Optimize Alternatives for 2023 [Compared] //

Optimize 360 (Premium) and Google Optimize alternative are the best ways to ensure that your customers experience is preserved.

What is Google Optimize? Google Optimize, Google’s web analytics software and testing tool that you can use for conversions on your website is a great place to start.

Google claims that Optimize and Optimize 360 won’t be available after September 30, 2023.

You need to find the best alternative to optimize your visitor experience and satisfaction if you want to keep improving it. Here are some of the top competitors.

Top Google Optimize Competitors – Overview

Here is a list of all the tools in this toolbox.

Let’s now take a closer look at them.

1. Sitecore Personalize

Pricing: Custom quote, demo

Best for: Enterprises, eCommerce businesses, Agencies, SaaS

Best feature: Real-time personalization

Sitecore Personalize allows you to personalize your website and improve the user experience. You can run interactive or triggered experiments on this Google Optimize alternative to transform the digital experience of your visitors.

This Google Optimize 360 competitor will give you a complete A/B Testing platform that is flexible and developer-friendly. It allows you to make substantial content changes, while still maintaining your search engine optimization (SEO). Sitecore Personalize gives you live data that will allow you to target visitors with the best content and offers. This will improve your user experience and increase conversion rates (CRO).

Personalize is updated regularly by the company to aid your efforts and allow you to make data-driven decisions. Now you can identify trends and make real-time adjustments to them. You also have a cleaner to make it easier for you to navigate Personalize faster and reduce distractions.

The Sitecore Personalize API will enable you to enhance customer experience and increase conversions easily.

Sitecore Personalize the Best Features

• Goal-driven A/B testing
• Omnichannel Personalization
• Behavioral data collection via Stream API
• Integration with Engage JavaScript Library & Engage SDK
• Supportive and responsive customer service

Pricing

To learn more about Sitecore Personalize, you can request a demo using the form. You can ask any questions you have and see how Personalize can help your business succeed.

2. VWO Testing

Pricing: Custom quote, demo, free trial

Best for:eCommerce Businesses, SMBs

The best feature is Dynamic text

VWO testing allows you to visually optimize your website and run A/B test on it. This will improve customer satisfaction. This tool is great for both small and large businesses that require advanced functionality and simplicity.

VWO’s visual editor allows users to modify elements including backgrounds and dynamic text to personalize the visitor’s experience.

This option will allow you to track important metrics and identify the impact of any changes on your website, apps, or products. You can analyze your data in depth and see how segments responded to changes using the analytics and reporting tools available.

VWO also offers Multivariate Testing, which allows you to test multiple variables simultaneously to find the most profitable. The software will automatically direct your visitors to your winning variant after you have created and run your test. This eliminates the possibility of losing traffic.

VWO Test Best Features

• Point-and-click Visual Editor
• Preview of Campaign Page
• A variety of widgets
• Segmentation options
• Get insights

Pricing

VWO Testing offers a free trial that you can use to test its features. You can arrange a demo with our sales team to learn more.

3. Unbounce

Pricing:Paid Plans Start at $99/month for a 14-day Trial

Best for: SMBs, SaaS, Agencies

The best feature isSmart traffic

Unbounce allows you to create landing pages that are unique for your business. It is easy to create sales pages for your audience and optimize them immediately. You can also build sticky bars and popups to increase your newsletter signup rates.

Unbounce’s A/B testing feature allows you to make essential changes to your pages in order to improve the digital experience. This will increase conversions and help you get more customers. Split testing can be used to test specific items when you have the time and engagement.

You can however use Smart traffic to quickly find the best variants and begin with RO right away. This allows you to test multiple things at once and make changes after 50 visits.

Google Optimize uses AI to determine the best variant for visitors, regardless of how many you have created. They will see the best content and will have a better experience, which will result in higher conversion rates.

Unbounce software Best Features

• Smart Traffic
• 
  Landing page builder
  
• AI-generated landing pages
• Pre-made templates for pages
• Popups

Pricing

Unbounce offers four paid plans. These include the Launch for $99/mo; the Optimize at $145/mo; the Accelerate at $240/mo and the Concierge for $625/mo. The software can be tried for 14 days by downloading the free trial.

4. Adobe Target

Pricing: Custom quote, demo

Best for: Enterprises, Agencies

The best feature of AI-powered automation

Next up is Adobe Target . This alternative uses Optimize 360 to optimize user experience using AI-powered tools.

This solution allows you to harness the power of Omnichannel Personalization to improve customer journeys across multiple channels. Customers can create unique experiences by using the shared profiles.

Multivariate testing is also available to help you find the best content, layouts and UX for your websites. Adobe Target allows you to create different versions and modify your content using a drag and drop editor. You can also run your test with your Target audience or your Adobe Experience Cloud.

AI-powered automation is available to assist you in personalizing your customer experience beyond A/B testing and multivariate test. Machine learning allows you to go beyond the norms and deliver what your customers want.

Adobe Target Personalization Solutions Best Features

• Omnichannel personalization
• Multivariate and A/B testing
• AI-powered automation
• Multi-armed bandit test
• Adobe Analytics

Pricing

To learn more about Abode Target’s pricing, request a demo.

5. AB Tasty

Pricing: Custom quote

Best for: Enterprises, eCommerce

The best feature:Product recommendation.

AB TASTY is another platform for experience optimization to improve your websites, apps and products. This alternative can help you increase your CRO and revenue by offering many tools that you can experiment with and personalize.

You’ll also find a client side WYSIWYG editor and a code editor to help you create your tests. Multivariate Testing can also be used in conjunction with Predictive Testing. To maximize your profits, you can also use dynamic traffic allocation (multi-armed bandits).

Personalization is handled by AB Tasty. You can use the segment builder to group your audience into similar preferences. The advanced campaign triggers will then be used to target them with content that resonates.

The Producer recommendations, an e-commerce-oriented tool that helps you personalize and convert customers, will help boost your digital experience and turn your visitors into advocates for your business.

AB Tasty Best Google Optimize Features

• WYSIWYG editor
• Predictive testing
• Single Page App support (SPA)
• E-commerce segmentation

Pricing

Contact sales to receive pricing information for AB Tasty’s software.

6. Optimizely Web Experimentation

Pricing: Custom quote

Best for: SaaS, eCommerce

Best feature: Exclusion groups

Optimizely’s Web Experimentation platform, is another Google Optimize alternative. This tool promises to allow you to A/B test at scale and experiment with powerful features.

Optimizely, among other things, will enable you to make data-driven business decisions based upon customer insights. This will ensure high conversion rates. Optimizely will also speed up your testing, thanks to the no-flicker code. This will prevent you from losing website performance.

You will also be able to personalize your messages to meet the needs of your visitors, thereby attracting them to stay longer. Your team will save time with the visual editor, which requires no coding skills .

Optimizely’s exclusion group allows you to run multiple experiments simultaneously on one page. Analytics can be used to analyze the impact of your optimizations and make further optimizations.

Optimizely Website Experimentation Best Features

• Types of advanced technology
• Visual editor
• Personalization and advanced targeting
• Integration with Google Analytics 4
• Server-side experiments

Pricing

To request the pricing of Optimizely’s Web Experimentation Tools, you must contact sales.

7. Salesforce Marketing Cloud Personalization

Pricing: Paid plans start at $100,000/year, demo

Best for: Enterprises

The best feature: AI powered recommendations

Formerly called Interaction Studio, Salesforce Personalization allows you to use your customer insights through AI in order to create cross-channel experiences that are tailored to each customer’s specific needs.

The software allows you to test different algorithms and experiences in order to optimize your CRO and maximize profitability. You can also create segments and target them with customized experiences to make your visitors advocates. Segmentation allows you to better monitor engagement and to use other channels, like email marketing to learn more about your audience’s true interests.

You can also use the predictive power of machine learning for simulations using Salesforce’s science toolbench. This will enable you to take full advantage of the data, and provide you with suggestions for the future.

Finally, you can track key metrics and campaign goals easily and combine your findings for improved UX.

Personalization in the Marketing Cloud Best Features

• Real-time segmentation
• AI-powered recommendations (Einstein)
• Customer insights
• Integrations of JavaScript, API, ETL and JavaScript
• Personalized surveys

Pricing

Salesforce Marketing Cloud Personalization provides two paid options: Premium at $300,000./year and Growth at $100,000. For more information, contact sales

8. Crazy Egg

Pricing: Paid Plans Start at $29/month, 30-day Trial

Best for: Agencies, eCommerce, Enterprises

The best feature isHeatmaps

Crazy Egg, another Google Optimize alternative, offers optimization tools, heatmaps and session recordings.

You can use the optimization tools to test many elements of your website, including headings and sales copy.

Crazy Egg promises users a quick testing experience, which allows them to set up everything without the need to involve developers. Crazy Egg’s Traffic Analysis tool can be combined with A/B testing to track website traffic from different sources and compare performance. You can also check campaign parameters.

This A/B testing tool can be integrated with many apps such as Shopify, WordPress and Wix to simplify your testing and streamline your efforts.

Crazy Egg A/B Testing Tool Best Features

• Heatmaps
• Powerful multivariate engine
• Recordings of sessions
• Google tag manager compatibility
• Integrations with other apps

Pricing

Crazy Egg offers many paid subscriptions. The Basic starts at $29/month, and the Pro plan goes up to $249/month. There is also an Enterprise plan. To request a customized quote, contact sales

Although there is no free plan, you can try the A/B testing platform for 30 days.

9. ClickFunnels

Pricing: Paid Plans Start at $147/month. 14-Day Trial

Best for: SMBs, eCommerce

Best feature: Sales funnels

ClickFunnels is one of the best Google Optimize alternatives. This platform allows you to build high-converting websites as well as sales funnels for you business.

The tool includes A/B testing features that allow you to optimize and create your webpages for higher clickthroughs and conversions. It allows you to quickly test different versions of your pages and messages in real time.

You can quickly test many elements such as headlines, copy and call-to-action buttons. Order forms, shipping, layouts and shipping are all available to help you find out what your audience wants to see.

Split testing can be used to enhance the customer experience. You will be able to stay ahead of your competitors by doing this.

Click funnels A/B Testing Platform Best Features

• Drag-and-drop editor
• Sales funnels
• Analytics
• Powerful workflows
• Campaign optimization

Pricing

ClickFunnels pricing begins with the Basic for $147/month. Then you can choose the Pro option for $197/month or the Funnel Hacker for $297/month.

Top Google Optimize Options for Your Business

Optimize 360 sunsetting and Optimize 360 personalization are not enough. You need another way to optimize your efforts.

Sitecore Personalize, Adobe Target and Adobe Target are excellent Optimize 360 alternatives for Enterprises. VWO Testing and unbounce are better suited for small businesses who wish to improve the customer experience without spending a lot.

Personalized experiences are the best way increase customer engagement. Keep optimizing your channels so that your audience gets exactly what they want, when they need it.

Personalization is not limited to web pages. To improve UX, you can send hyper-focused emails marketing messages. Moosend’s platform allows you to send content that is tailored to your audience directly to their inbox.

Learn more about how Moosend approaches personalization.

The post 9 Best Alternatives to Google Optimize for 2023 [Compared] was first published on Email Marketing Automation Platform For Thriving Businesses.

Author: Marilia Dimitriou