ch tax
Amazon generated more than $30 billion last year in advertising revenue. This money was spent to promote certain products above others in the hierarchy.
The “ads”, however, are not meant to increase consumption but to influence what someone decides to purchase.
Paying for a slots increases the market share of your company by taking sales away from competitors.
All of this spending is paid by the consumer.
Ads are not necessary for search and discovery. We would still be satisfied with our purchases if the organic search highlighted only the best matches.
This is a simple transfer of funds from consumers like us to a company that has a shopping engine.
