uctive assets and useful flow
Assets can be owned. Assets are tools, skills, properties or connections that help us amplify our efforts and make our work more impactful.
Your law degree is also an asset. All of these are assets. The ability to speak with customers, to get the benefit-of-the doubt from patients and to expand to new territories is all an asset. Volcano.com is owned by a movie studio, even decades after the film was produced. It’s a wasteful asset.
We create a flow of money from the projects we undertake. We invest time, effort or money and get something back. The flow is positive when the resources and effort we invest are rewarded at least with the same amount of return we anticipated. It was worth it.
You can take the following steps to determine your strategy, whether you are a spiritual leader, a CEO or a freelancer:
List the assets. Sort them by their value to you, and then value to others. You may be hoarding assets that you are wasting. Sell or walk away from some assets? What assets will benefit from an investment in money, effort or knowledge?
Be smart with the flow. You’re defending sunk cost, and sticking to projects because it is easier than abandoning them. What flows can be improved by focusing your efforts?
While today is real, most of our lives are spent living in the future.
