mizing Interactive Elements in Landing Pages
interactive elements, such as a quiz, can be added to your DTC landing pages. This tool is powerful because it improves user engagement, personalizes the page, collects valuable data, generates leads and increases brand visibility. How can you make a quiz which can convert clicks into paying customers?
RugsDirect has distilled some key takeaways to help you optimize landing pages and achieve a higher ROAS. These tactics can help you increase the chances of converting users and creating a better user experience.
RugsDirect’s landing page is one of our favorites. Here are 3 things we love about it (and why they should be on your landing page)
The quiz is an effective and less overwhelming way of directing DTC shoppers
A quiz on a landing page can be a great way to help direct-to consumer (DTC), or online shoppers, make their decisions. RugsDirect offers hundreds of products so visitors who land on the homepage will know exactly where to begin. If they are redirected to a specific rug type, they might assume that is all RugsDirect offers and leave. A quiz is an effective way to showcase your products to DTC shoppers.
The quiz features actual product examples
RugsDirect makes it possible for customers to experience the quiz in a way that is relevant and real. They can imagine how these products will fit into their life as they interact with this quiz and learn how they align with their needs and preferences. This personal connection encourages them to continue exploring and possibly make a purchase.
The interactive quiz combined with real product examples creates an immersive and fun experience for the users. They become more engaged as they explore products and imagine how they will benefit from them. This engagement increases conversions and encourages users share the quiz.
Results of the Quiz
A quiz landing page, such as RugsDirect’s, that results in personalized shopping recommendations based upon a visitor’s choices is an effective way to convert clicks into paying customers. The personalized nature of the test creates an individuality and relevance to each visitor. The quiz creates a unique experience by tailoring questions and answers to each visitor’s needs and interests. This personal touch increases the chances of the visitor interacting with the brand.
The brand shows its commitment to providing value to customers by offering personalized shopping recommendations. This user-centric approach improves the overall experience of the visitor. The visitor will be more inclined to explore further the brand and its offerings if they are satisfied with the recommendations.
Quizzes also allow DTC brands collect valuable information about their customers, without having to bombard them with long forms or surveys. Brands can learn more about the preferences, problems, and purchasing behaviors of shoppers by asking specific questions.
What would we experiment with?
Instapage believes that testing and experimentation are necessary to get the best conversion rates on landing pages. Here are some of the elements we’d test on RugsDirect’s landing page.
Length of Quiz: With 9 questions, RugsDirect’s quiz is quite long. A shorter quiz could improve completion rates. While questions and data are important, they may not be the best way to provide the most personalized results. We suggest A/B-testing quiz lengths to determine which yields the highest conversion rate.
Bonus tip: adding a progress bar to show how close you are may be a good way to keep visitors engaged!
Experimenting With Email Capture Placement Experimenting on the placement of emails on landing pages is important because it can have a significant impact on your lead generation efforts and conversions. It may not be optimal for all audiences and scenarios to use the current pop-up method of email capture, which allows the user to easily click away. We suggest, for example, experimenting with the possibility of adding an email to the form even if a visitor has exited the pop-up.
You can improve your DTC landing page results by incorporating the key lessons we’ve learned from RugsDirect.
Sign up for a 14-day Instapage trial to see how powerful a landing page platform is. Here is the complete RugsDirect landing pages review .
