ples of landing pages for mobile apps

Do you have a mobile app landing page in your campaign?

It’s time for you to create mobile-responsive landing pages after clicking. It’s time to embrace the art of catering for mobile audiences. We’ve got compelling evidence that will convince you of the importance of mobile responsiveness.

• Mobile now accounts for 58% of all web traffic
• 86% landing pages on the top are mobile-friendly

Mobile optimization is now a necessity, as more and more people use their mobile devices to browse the web. It’s important that your website is optimized for mobile devices if you want to make your customers interested and eager to buy your product.

We’ve noticed that many companies are using the term “responsive”, but in a way that is not accurate. We want to show you what a true responsive landing page should look like. We’ve gone through hundreds of mobile landing pages to find the best ones for you.

Before we move on to the examples, we should all be clear about what mobile landing pages are.

What are mobile app landing Pages?

Mobile app landing pages refer to pages that are compatible on mobile devices. This compatibility allows your visitors to have a great experience on your landing page after clicking, even on small screens.

Are you unsure how to make mobile-friendly landing pages after clicking? This checklist will cover the most important features of mobile post click landing pages.

1. Quick loading time
2. Short action titles
3. Post-click landing pages that are short and smart
4. The CTA button works well on touchscreens
5. The most important information is displayed above the fold
6. It looks good both in landscape and Portrait mode
7. Navigation links are not necessary
8. Forms require minimal information
9. Use a CTA instead of a button that says “Click to Call”.

Want to see this in action? Here are five examples of great landing pages for mobile apps.

Shopify

This is the desktop version.

Here’s a mobile version of the website:

What’s the difference?

These changes are subtle, but they make the mobile version easier to read and convert. The headline is the same, but in a new format. In the hero area of the desktop version you can see a preview of the entire page. On mobile, Strat Free Trial CTA has a much larger font and no other graphic elements are present, except for the Shopify logo.

The landing page’s color palette and CTA buttons are identical – the only difference is the format. This maintains brand consistency while respecting the fact that different mediums require different approaches.

Pumble

This is the desktop version of our landing page.

Here’s the mobile-version:

The desktop and mobile versions are similar in terms of the CTA and header, which helps to build brand recognition. However, there are some differences that highlight the fact that Pumble has designed this page for mobile. In the desktop version there are still click-off options, despite the shortened navigation bar. In the mobile version of the site, the navigation options are hidden behind a menu selection icon. This ensures that potential customers using mobile devices won’t be distracted or click away from the browser.

They have also redesigned the layout of the desktop version to make it more mobile friendly. This allows them to retain their product preview without having to sacrifice valuable space or stretch out their mobile version of the landing page. The preview of the product image in the hero area may even encourage people to continue scrolling.

The CTA is also much more prominent on mobile, even though the copy and design are the same. It occupies about 20% of the screen and is clearly visible.

This is an excellent example of simplicity, which acknowledges mobile interaction right from the start.

Dynamic Yield

This is the desktop version.

Here’s a mobile version of the website:

The headline is identical, but works on both platforms due to its value. The biggest differences are that the mobile version does not have a navigation bar and the CTA takes up a lot more space. It is amazing that they have kept the same scrolling previews without losing space or size above the fold.

Staffbase

This is the desktop version.

Here’s a mobile version of the website:

The mobile version has a menu bar instead of a navigation bar. The headline and the sub-header remain unchanged. The CTA has been enlarged and now spans the entire width of the page, grabbing more attention. The image was also scaled down to fit the mobile device without losing clarity. This is a common issue on non-responsive mobile landing pages.

Squarespace

This is the desktop version.

Here’s the mobile-version:

The mobile version uses the same headline, copy and images. The navigation links are missing from the mobile version. The mobile version also has a clearer picture. This may indicate that the landing page was first optimized for mobile and then for desktop. Interesting!

The conclusion of the article is:

Mobile app landing pages have become a necessity for all audiences and verticals.

Create landing pages that load quickly for each offer to convert ad clicks. Sign up today for your free 14-day trial to see how you can provide unique pages to all your audiences.

Author: Fahad Muhammad