- HoneyHat

Does Halloween Email Marketing Work?

Halloween is a holiday that’s more family-friendly, without the same expectations as Thanksgiving or Christmas. sales are up, even though it’s not the same holiday.

According to Halloween Marketing Stats

The Halloween industry is predicted to have a successful season in 2023
68% adults are looking forward to Halloween
In 2022, total consumer expenditure will reach $10.6 billion
The average consumer spent about $104.55
29% of consumers plan to buy Halloween products online
In 2022, approximately one third of US consumers planned to start their Halloween shopping three to four weeks before the actual date.

How can you take advantage of Halloween marketing and show your customers the value you offer them this holiday season?

You can use these holiday-themed emails to engage with your audience and to offer them special discounts and incentives to take action. Are you ready to create them? Sign up for a Moosend Account, choose one of our Halloween Templates, and let evil magic happen.

Start HTML0 for free

Halloween Email Marketing: How to Build a Strategy

Let’s look at how you can take advantage of the combination between and email marketing.

1. Plan your Halloween email campaigns

You must add holiday campaigns to your Email Marketing Calendar before you can increase your revenue.

It’s not a good idea to only target the 31st October for engagement or conversions. Create a series holiday emails and send them at the right time (e.g. pre-Halloween). Also, give incentives like discount codes or limited-time deals.

By adding your spooky campaign to your calendar, you can create a schedule that is consistent and will encourage your audience to take action.

Here are the best times to send and the worst times to send your campaign.

The best day and time is: Tuesday and Thursday – 8am to 9am
Worst time and day:Saturday morning and Sunday morning, 6 pm to 5am

You can plan your Halloween campaigns to be sent at the best times. Here is a sample email calendar that you can use to add Halloween emails campaigns:

Need a calendar for your campaign? Use our email marketing calendar to keep things organized!

2. Choose a Halloween email design

It’s now time to create your email marketing campaign. You’ll need a advanced software email tool such as Moosend, or Mailchimp that offers you the correct elements to do it right!

Why? A plain campaign won’t do! You will need high-quality graphics, animated GIFs and videos (spider-webs, jack-o’-lanterns etc.) to create the ultimate spook. Countdown timers and animated GIFs are essential for the ultimate spook.

Here’s what you need to know about Halloween campaigns.

Email Newsletter Template

You can use to save time and effort by starting with the Halloween emails templates that your platform offers.

Choose simple layouts which are spooky and easy to modify. Choose templates with images and graphic elements to wish your audience Happy Halloween.

Choose designs that have a balanced color palette to make your CTAs stand out! This is an example of Moosend holiday Newsletter Templates using the right Halloween colors with scary visuals.

You can customize this template right away! Sign up for a free Moosend account if you’d like to send your design to your mailing list. It’s now time to go trick-or treating with your bootiful Halloween Newsletter!

Email Copywriting and Visuals

As we have already mentioned, Halloween campaigns are dominated by visuals. targeted copy will help you convert your subscribers on first sight!

You need to do the following:

Use Halloween-themed language
Create a sense urgency
Be Actionable
Value of the Show

Here is an example of HomeChef email copy to show you what it looks like:

Subject: This Halloween sale is EERIEsistible

This email campaign is an excellent example of a Halloween campaign that uses short copy, beautiful visuals and GIFs. It makes a big impression!

Don’t forget to copy your CTA buttons! Add language that encourages users to click, and emphasize the benefit.

Post click landing pages

You need to direct your audience to landing pages that are also -branded after creating email campaigns related to Halloween! It will make them feel special and your emails more targeted and engaging!

To inspire you, here’s a a data-wpel-link=”internal” href=”https://moosend.com/blog/landing-page examples/”>landing page design example/a> by a datawpel link=”external” href=”https://klientboost.com/” rel=”noopener”, target=”_blank”>Klientboost/a>: Here’s an landing-page design example from Klientboost to inspire you:

Bonus points are awarded to the agency for using an image in Halloween style, which gives their resource a spooky feel. They also use a CTA that is brightly colored to make sure their new visitor notices the free action and turns it into a lead.

Need some templates to start? Here are 38 landing page templates for your spooky web pages!

3. Create Halloween subject lines for your emails

A well-written email subject line can determine the success of your campaign. How can you write Halloween subject lines to get the best open rates?

First, Halloween is one of the few times of the year where worse can be even better. The spirit of Halloween is best expressed by a cringeworthy pun, such as a monster saving, a spooktacular outcome, or an offer that’s fangtastic.

Puns are also a great choice, as people welcome them with a grin. Do not be a brand that’s too ghoul for fun. While corny subject line will work, you should also highlight the benefits of your product and your offer. You don’t want to blend in but rather fit in.

Here are some classic subject lines for Halloween emails that will help.

Last Chance to Get 35% off Halloween Prints
BOO! Take 20% off on everything! (Topshop)
Trick or Treat! All-New Cat Toys. (Meowingtons)
Ha-ha Halloween costumes (Pinterest).
Do not let Halloween sneak on you! (Modcloth)
Fortnum & Mason: Treats, Tricks and Tipples for Halloween
Get Halloween READY

Get creative with subject lines and create headlines that are memorable to their audience!

To maximize your efforts, and to see your email metrics soar, combine your subject with a relevant design in order to create a seamless email experience, like Misty’s Florist.

Make your Halloween night memorable

The rules for writing good Halloween subject lines is simple.

Keep them mobile-friendly by keeping them short.
Leverage Halloween-themed emojis
Offer your product or service in a straightforward manner
Prioritizing the consumer’s value

You can use a Subject Line Tester such as Refine if you need to improve the metrics of your email marketing.

4. Offer Halloween discounts

Halloween is a great opportunity to encourage your customers to buy, regardless of what you sell. How? How?

Consider Halloween-themed offers to attract customers if your business is “Halloween-able.” Consider seasonal giveaways if you don’t have a Halloween-ready business. You can find a simple example of Halloween email marketing by Hickies below:

Subject: Last chance to save!

This brand offers not only an irresistible offer, but also free shipping as well as “buy X and get X for free” in order to encourage shoppers to purchase!

Your audience may also want more than just free shipping. You can offer them a Halloween treat for free. You can use this to inspire them and make their next order exciting.

Below you can find an example of bareMinerals offering three products for free to their customers when they place an order.

To get it, you will have to spend $75. This is not bad, considering the brand. You can take advantage of the practice and not limit your customers by offering freebies such as candy, stickers or anything else that will make them smile!

5. Target specific customer segments

Halloween doesn’t only happen on the 31st October! Halloween shopping can last throughout October, and sometimes even after.

41% Halloween shoppers begin searching for products and deals before Halloween begins. It is clear that it’s important to start your Halloween email campaign early!

You need to reach the right people, at the right moment, to maximize the impact of the Halloween season. You can send the right message by segmenting your audience. It’s also one of the easiest email marketing tips you can use.

Segment-specific campaigns can increase engagement and conversions, as Halloween is celebrated in different ways based on the age of your audience. Here’s an example of a Halloween-themed email by Guess that targets parents:

Subject Line: Happy October

You can target your “parents” segment with candy and children’s costume deals. You can also reward your VIP customers with a Halloween-themed loyalty program.

6. Plan an amazing Halloween sale

Flash sales can be held throughout the month to create urgency and scarcity in the seasonal awareness of your customers.

This is how bottle Breacher works:

Subject: Happy Halloween OPEN for YOUR Treat! !

Flash sales can be particularly effective when they are integrated into a multichannel marketing strategy. The majority of these sales are aimed at gaining new customers. It is debatable whether they are effective at achieving this.

Although an A/B-tested flash sale campaign by mobile device case maker CaseMate produced impressive-looking numbers, such as a 236 percent increase in revenue it did not show long-term profit. Halloween email marketing is primarily focused on increasing awareness, and enticing one-time customers to return.

You can use different channels, such as social media channels, to alert your customers when the sale begins. You can do this by:

Send an exclusive code to your email subscribers in order to increase the number of people who sign up for your newsletter and to generate more sales.
You can send a code in two parts to Twitter and email. Each part will give you 15% off. This is a total of 30%.

Clever, right?

7. Reward customer loyalty

Consider a loyalty program with a Halloween theme. Why? Because keeping existing customers more profitable than acquiring new ones!

Shoppers who love your product are more likely than not to tell their friends about you and to spend more money on your brand.

Source

Create an exclusive points system before you begin rewarding your customers. You can, for example, give more points to customers who make frequent purchases, interact with campaigns or recommend products to friends.

To adapt this best practice to the Halloween season, create campaigns that are geared towards your VIPs and offer them real value. Send your loyal customers the same discounts and deals you send to your entire mailing list. Plan a campaign to make your loyal customers feel special.

Here is an example of a customer loyalty email from H&M informing them about the points that they will earn during Halloween.

8. Social and email marketing integrated

Email marketing can be very effective. But it is even more powerful when combined with the other channels. When you combine email marketing with social media, you can create a Halloween campaign that will boost your seasonal marketing strategy.

For Twitter :

Use Tweet Cards. These cards allow your followers to sign up for events without having to leave the social platform. A Halloween form can be a great way to drive cross-channel marketing by creating urgency, scarcity and relevance. By asking your Twitter followers for their email addresses, you can leverage the trust that has been built through social media. This will help to create a deeper level engagement.

For Facebook :

It has a “subscribe” button that allows you to subscribe by email with just one click. Use Facebook custom audiences for targeting your subscribers.

Consider adding social sharing buttons to your emails. This will encourage your subscribers share your content on social media channels. Here’s an example of a Halloween email marketing campaign by .

Try embedding videos in emails, landing pages or social feeds.

Remember that social media ROI is harder to track than email ROI. However, as more numbers are available, the effectiveness of social media is increasing.

9. Email marketing automation

You may have customers who prefer to read a book other than Edgar Allan Poe during Halloween.

Some people prefer the fall vibes and deals over the Halloween spirit. Consider creating email workflows to target the fall celebrations and not the creatures of night.

Create campaigns that are based on the online behaviors of your customers to drive them to your eCommerce store or landing pages.

Start serving similar emails to customers that focus on the beauty and autumn, so they can still get the discounts even if they aren’t Halloween fans. This is what Society6 has done:

Subject line Last Hours for Our Autumn Sale

You need a email automation software tool that has a user-friendly editor to create Halloween campaigns.

Moosend’s platform allows you to create automated workflows based upon customer data using pre-made recipe. Sign up for a free account to try it out!

10. Use user-generated content

user generated content is the most effective way to drive social proof and engagement.

It is important to do this for Halloween. Think about the fact that most consumers have friends who share similar tastes and age. You should do everything you can to encourage them to share their Halloween cookie ideas, their cozy purchases, their great deals or their kitschy giveaways.

Here’s an example from Tesco’s Youtube channel: This is an example of Tesco‘s Youtube channel.

The video, which was posted on Facebook, showcases Tesco’s products that are used to create Halloween effects. The video directed viewers to pages with instructions on how to create similar effects.

Customers are entertained, pain points are resolved, and sales are encouraged. It sounds like you’ve won!

Create engaging YouTube videos for your subscribers and add them in your emails.

Don’t forget to ask your audience to use specific hashtags to share their experience with your product on social media! Here’s LARQ’s Halloween email marketing campaign:

The more you involve your customers, the better your marketing will perform! Take advantage of the user-generated content. It’s Halloween miracle time!

Halloween Email Marketing To Die For

Email marketing is a great way to increase revenue. But it only works when you combine it with a comprehensive plan!

Make substantial offers and build social engagement and social proof into your plan to nail it. Halloween could be a season when you grow your business, your list and your revenue.

It’s time to put them into practice! Don’t forget the tools you need to make this happen! Create a free Moosend Account today and create the best Halloween emails and workflows.

It’s time to boost your sales in an easy way!

The post Email Marketing for Halloween: Tips, Strategies & Examples [2023] first appeared on Email Automation Platform for Thriving Business.

Author: Marilia Dimitriou

Need Help Finding B2B Service Provider?

Table of Contents