est Email Marketing Software For Real Estate (2023) //

Finding the Best Email Marketing Software for Real Estate is difficult if you do not know what to search for.

You need to be able nurture and convert leads effectively. This means you’ll need a tool that has lead management features.

We’ll look at the top email marketing platforms to help Realtors with their marketing.

Disclaimer: The information is correct as of October 1, 2020.

How we selected the following tools

Our team has tested all the tools on this list to give an honest description of their features and capabilities.

Our software selection methodology is explained in detail on a class=”c-link” data-sk=”tooltip_parent” data-stringify link=”https://moosend.com/blog/softwareselectionmethodology/” data wpel link=”internal”. Moosend’s Blog has more information on our software selection process.

How to Choose the Best Email Marketing Software for the Real Estate Industry

Email marketing software that is efficient can help you send professional, personalized emails and positively impact your sales.

Before you start the selection process, consider:

• Scalability and affordability
• Email editor with user-friendly interface
• Professionally-looking templates to save time
• Automated workflows for promoting your listings
• Audience Management Features
• Personalize your messages with tools that allow you to customize them
• You can see detailed analytics of your performance
• Integrations with CRM Software

Let’s take a look at some of the best tools to use for email marketing.

Best Email Solutions For Real Estate Agents: Features & Pricing

When selecting a long-term tool, affordability is key. The advanced features that each software provides can also make a big difference to your digital marketing efforts.

Let’s take a look at the most important features of the tools that we have selected for you.

Let’s look at some examples.

Top Real Estate Email Marketing Software By Use Case

• Moosend is the best all-in one email service, with simple automation.
• ActiveCampaign is best for automation journeys that are already pre-built
• GetResponse is the best for creating beautiful landing pages
• Mailchimp is best for small email lists
• Benchmark – The Best for Beginners
• Constant Contact is the best for event management
• AWeber is the best for customer service.
• SendPulse is the best for real estate marketing, chatbots and more
• Campaign Monitor is the best for audience segmentation.
• HubSpot is the best for CRM and contact management.

Let’s begin.

1. Moosend

Pricing: Plans starting at $9/month with a 30-day free trial. ( Signup here )

Best feature: Intuitive drag-and-drop editor

Moosend can be used to design real estate newsletters, and keep in touch with clients. Your team can design, schedule and send visually appealing email campaigns with the drag-and drop editor. 80+ pre-made responsive templates can help you save valuable time while ensuring that the result is on-brand.

The tool offers excellent options for managing contacts. You can segment your list by a variety of criteria such as engagement level, location, property type or other criteria. Tags can be used to better group and organize your subscribers. All of these actions allow you to deliver campaigns which resonate with your audience, while all these actions fuel automated workflows.

allows users to set up automated email, for example, to nurture leads, send property updates, or follow-ups. This allows you to keep your leads informed and engaged during the entire home buying process. The platform’s detailed analytics allow you to monitor key metrics such as open rates, conversion rates and click-through-rates in real time.

You can also use advanced features like A/B testing, which allows you to test different subject lines and email content. This will help you create the most effective campaigns. countdowns, and conditional visibility are also features that will help you close more sales.

Best features

• Email builder for beginners
• Lead generation with landing pages and sign-up forms
• Segmentation and personalization functionality
• Excellent email deliverability
• Integration with CRM, eCommerce and social media
• 24/7 customer support

Pricing

Moosend’s affordable paid plan starts at $9/month and includes unlimited email. All features, including the most advanced, are included.

can create a free account (without providing a card) and then use Moosend’s tools to convince more homebuyers.

Try out Moosend

2. ActiveCampaign

Pricing: Paid plans starting at $49/month with a 14-day trial.

Best feature: Pre-built automation journeys

ActiveCampaign can be used to boost your real estate marketing. The platform is unique in the industry for its automation features. You can create automated workflows to handle a variety of situations, such as lead nurturing or property alerts.

The platform provides you with a library of responsive email templates which can be tailored to your goals. You can further personalize your campaigns by inserting dynamically contact information, property listings and custom content. Your efforts will yield maximum results.

ActiveCampaign allows you to organize your contact list by criteria such as property preferences, location and engagement level. If you’re not happy with the platform’s CRM, you can integrate it with another popular CRM softwareyou are already familiar with.

You can also use detailed analytics and reporting to track your performance and make informed decisions. The platform also has a high email delivery rate so that your emails will reach subscribers inboxes, and not spam folders.

Best features

• Email templates that are responsive
• Automated workflows and autoresponders
• Integrate with popular marketing tools
• Facebook Custom Audiences & Lead Ads
• API & Webhooks

Pricing

ActiveCampaign’s paid plans start at $49/month per 1,000 subscribers and give you all the core features.

You can test the platform’s functionality for 14 days using a free trial.

ActiveCampaign

3. GetResponse

Pricing: Paid plans starting at $19/month with 30-day trial

The best feature is Landing Page Builder with multiple templates

GetResponse can be used by real estate agents as a simple automation and email marketing tool. It offers a variety of email templates, including real estate-specific templates. This saves time and effort. We found that the drag-and drop builder was perfect for the task, and the user interface was simple.

GetResponse also offers some unique features not found in similar services. One of these features is the Webinar feature, which can be used to list presentations. The platform also has a handy website builder, which is great for small businesses on a budget.

The good news does not stop there. This email provider offers a cool page builder which is particularly useful for creating beautiful pages. There are also a lot of templates that you can use to experiment and get started. You can do A/B tests to find out which ones convert the best for your audience.

GetResponse offers powerful list segmentation tools. You can create conditions and organize your list to send tailored content.

Best features

• Email marketing and SMS functionality
• Build landing pages with ease
• Advanced segmentation features
• Sales funnels
• Integrate with Zapier, PayPal and other tools

Pricing

GetResponse paid plans begin at $19/month and offer a variety of features, but no marketing automation. You need to upgrade your plan if you want more features.

If you are concerned about the price and would prefer a more affordable solution, then consider one of its a data-wpel-link=”internal” href=”https://moosend.com/blog/getresponse-alternatives/#::text=Some%20of%20the%20best%20GetResponse,ConvertKit%2C%20ActiveCampaign%2C%20and%20HubSpot If pricing seems steep and you prefer a more affordable and all-in-one solution, you can consider one of its best alternatives.

Go back to GetResponse

4. Mailchimp

Pricing: Paid plans starting at $20/month with a limited free plan

The best feature:Email Client Testing Tool

Mailchimp, a popular email marketing service that is used by many industries for a variety of purposes and in different industries. The platform has a user friendly dashboard that helps real estate agents to organize their client lists and send out bulk emails. No matter if you choose a template or start from scratch, designing an email couldn’t be easier.

Mailchimp’s robust Analytics provides insights into your contacts’ engagement with your email campaign so that you can focus on where it matters. Mailchimp integrates easily with popular CRM software. This allows you to manage your contacts and transfer your data seamlessly.

Mailchimp also provides opt-in forms and a landing page so that potential buyers can sign up for your newsletters or receive information about the latest opportunities. We found the tool interesting because it allows users to see how their emails will appear on different email clients (e.g. Outlook or Gmail).

Mailchimp’s “flexible pricing” is another thing to consider. You can choose Pay-as you-go plans if you do not want to commit to monthly payments. This could save you money in the future (depending on how much you send).

Best features

• Customizable email templates
• Intuitive darg-and-drop builder
• Great customer segmentation options
• Audience tracking
• Integration with Canva and Zapier

Pricing

Mailchimp has four pricing plans. The most popular is the Standard plan, which starts at $20/month.

There is a free trial plan available, but the features are limited. You can also look at some competitors if Mailchimp’s price is too high for you.

Read our Mailchimp review

5. Benchmark

Pricing: Paid plans starting at $10/month; free plan

The best feature: Contact List Cleaning

Benchmark offers realtors another great solution to harness the power of email. Its drag-and drop builder and user-friendly interface make it easy for even complete beginners to create campaigns.

Benchmark Email excels at list management. Real estate professionals can segment contacts by criteria like location, buyer/seller or source of leads. The service also offers automation tools to streamline repetitive tasks such as sending out follow-up emails for potential buyers and sellers.

This email marketing service also uses AI-powered Smart Sensing and machine learning technology, to maintain your reputation. Reporting and analytics are very detailed so that you can track performance and adjust your strategy accordingly.

Best features

• Drag and drop email creator
• Popups, landing pages and pop-ups
• Create surveys and polls
• A/B Testing
• Custom segmentation

Pricing

Benchmark offers monthly paid plans that start at $10/month and include all the tools needed to get started.

The tool also offers a free plan up to 3,500 email per month.

Explore Benchmark

6. Constant Contact

Pricing – Paid plans starting at $12/month with a 60-day trial.

Event Marketing Tools: Best feature

Constant contact is one of the leading email marketing programs on the market. It has features that will make a big difference in your real estate business. The tool features a -friendly user interface, which has been updated. Drag-and-drop editor that is easy to use and master.

Constant Contact’s contact management tools are excellent. You can assign custom tags to subscribers that have visited a particular property or viewed a listing. You won’t be able to get stuck, even if you are a novice. The platform will guide you with helpful suggestions.

Unfortunately, there aren’t as many options for A/B tests as you would find with other alternatives to Constant Contact. The platform does offer a variety of analytics and reporting features that can help you track important metrics and evaluate your performance.

Constant Contact is also a leader in the event management. Constant Contact’s built-in features are a great help when handling events and registrations.

Best features

• Email newsletter templates for free
• Autoresponders (also known as drip campaigns) and autoresponders
• Dynamic content
• Social media marketing integrated
• Contact management is a great way to manage your contacts.

Pricing

Constant Contact paid plans begin at $12/month and offer a basic suite of marketing and email tools. Prices for more features go up to $80 and $35 per month, respectively.

The 60-day trial is also available.

Read the Constant Contact Review

7. AWeber

Pricing: Paid plans starting at $15/month; free plan

Best Feature A/B Split Testing Options

AWeber offers a simple-to-use email marketing tool with an intuitive interface. It’s easy to use, even if you don’t have any previous experience. Drag-and-drop emails help users create eye-catching campaigns. You can also test your emails for more conversion.

You won’t find many templates that are specifically designed for real estate. The templates are professional, but there isn’t a lot of variety. AWeber’s email automation features allow you to create simple or more complex automation sequences that will nurture your leads into customers.

AWeber offers only basic analytics and reporting. It is a bit behind the other solutions on this list.

The platform is still a great option for those who want to get their work done. It has a fantastic customer service team and can assist you in the event of unforeseen problems.

Best features

• 600+ email templates
• Email testing across devices
• Sales tracking
• Autoresponders and drip campaign
• Customer Support Team is Excellent

Pricing

AWeber’s Paid Pricing begins at $15/month and gives you access to the platform’s most basic features. You’ll need to upgrade your plan if you want advanced features.

This tool offers a free option for up to 500 subscribers, and 3,000 emails per month.

Check out AWeber

8. SendPulse

Pricing: Paid Plans Start at $8/month. Free Plan

Chatbot: Best feature of HTML0

SendPulse combines bulk and transactional email, web push notifications and SMS communications. This feature can be useful for any real estate agent.

SendPulse’s drag-and drop editor allows you to create email campaigns without any coding experience. You also get over 100+ email templates as a kickstart to your campaign. Automation features allow you to create simple autoresponders for nurturing new leads, or design custom journeys that are based on your goals.

It also comes with a CRM that lets you store all of your customer’s information in one location. You can also automatically create new deals when you interact with your customers, and trigger emails based on the stage of a customer in your pipeline.

If you’re looking to go that extra mile, then you can also purchase the “Chatbot Plan”. SendPulse chatbots can help you schedule an open house or take prospects on a virtual tour. All of these things happen naturally without your involvement.

Best features

• Unlimited emails per month
• Automated workflows
• Full A/B Testing Solution
• Verify your email address with this tool
• Web push notifications, chatbots and more

Pricing

The paid plan of the platform starts at $8/month and gives you a suite of essential real estate marketing tools. Pay-as you-go is another option.

SendPulse provides a free plan to new users. This plan allows 500 subscribers up to 15,000 email per month.

SendPulse

9. Campaign Monitor

Pricing – Paid plans starting at $9/month and a free plan for testing.

Best Feature: Advanced segmentation

Campaign monitor offers a powerful email marketing tool for real estate agents. You get a drag-and drop email builder that is responsive and intuitive. It also has advanced features such as countdown timers, to encourage your audience to take action.

The tool also allows you to streamline your email marketing campaigns thanks to its integrations with various CRM platforms and event platforms. Campaign Monitor makes automation easy. You can, for example, send more information about a property to people who visited your open house. Or you can target “fresh” leads and show them new listings.

A/B Testing is one of the most useful tools. You can test different subject lines and emails to determine which ones work best. The analytics dashboard also tracks all the important metrics, and displays them in an easy-to-understand format that allows you to make informed decisions on how to optimize your marketing strategy.

Best features

• Segmentation tools for tailored content
• Library of responsive Email Templates
• Real-time Analytics
• Time zone sending
• Integrate with popular marketing tools

Pricing

Paid Pricing for Campaign Monitor begins at $9/month. This plan offers the core features of the platform and allows you to send 2,500 emails. You need to upgrade your plan if you want more features.

You can send a trial campaign to five subscribers for free if you want to try the platform out before committing.

Campaign Monitor

10. HubSpot

Pricing: Paid plans starting at $20/month with free tools

Best Feature: Built-in real estate CRM

HubSpot helps real estate agents attract and nurture relationships with clients, both existing and prospective. It has a clean and modern interface but can be intimidating to a new user.

is a fast and simple editor, which makes it easy to create a newsletter. The email editor makes it easy to segment and manage your audience. Creating signup forms and landing page for more leads and attracting new customers is also a breeze.

HubSpot’s main selling point is its free CRM. You can segment your emails based on attributes and behaviors and store multiple contacts.

HubSpot can be scaled to support any business’ growth. HubSpot has many direct integrations, including Zillow. This allows you to streamline your business operations.

Best features

• CRM is a complete marketing platform.
• Signup forms, landing pages and landing pages
• Great options for A/B Testing
• Advanced Automation
• Many integrations

Pricing

HubSpot’s Premium Pricing begins at $20/month per 1,000 marketing contacts.

It is possible to use the marketing tools that are available for free, despite their limitations.

Check Out HubSpot

How to Choose the Best Software for Your Real Estate Business

Without the right tools you could be losing money or missing out on great opportunities. Take advantage of the free trials and plans to test them out before you commit. Whatever tool you select, your real estate marketing will be transformed!

If you’d like to try Moosend, sign up for a free account. Then send a few sample email newsletters to the audience. You will be amazed at the results!

The post Top 10 Email Marketing Software for Real Estate (2023), appeared on Email Marketing Automation Platform For Thriving Businesses.

Author: John Desyllas