you should use HTTPS with custom short URLs //
In recent years, web security has become a major priority for the likes of Google. The internet giant even went so far as to say that having a secure website will benefit brand’s rankings in its search engine. Google has made web security a priority in recent years. The internet giant even said that having a secured website would improve a brand’s ranking on its search engine.
Read on to learn what you can do if your business already has a strong security program. You may be scared into action if you still haven’t set up HTTPS on your main website.
What is SSL and HTTPS?
SSL stands for Secure Sockets Layer. SSL certificates are used to encrypt and secure communications between an internet browser and a website. SSL is a standard security technology used to establish an encrypted link between web servers and browsers. It secures an internet connection and protects data while it travels over the internet from a website to a browser.
This is done by ensuring that any information sent between an end-user and a website during transit is encrypted, so that only the intended recipient will be able to read it. It prevents outside parties from gaining access to or altering the information that is being transferred. Hackers, identity thieves and other criminals will be out of luck.
Installing an SSL certificate on a server will convert HTTP (Hyper Text Transfer Protocol), to HTTPS. S is for secure. A padlock is also displayed in Google Chrome. The padlock lets the user know that a website is safe.
Google gives preference to websites that have SSL certification, and it makes it clear when a site is not secure. Google announced in October that browsers would display a warning if users entered text into a form when using an HTTP page. There are more steps expected to be taken in the future to encourage HTTPS, so now is a good time to upgrade all of your links and web pages.
Why is it important that HTTPS short URLs are custom-made?
SSL certificates are usually installed on pages where end users have to enter sensitive information such as passwords, credit card numbers, or personal details. It’s becoming more common on the internet.
When you click through to social media platforms like Twitter or Facebook , you’ll notice that the little ‘S” will appear in your browser. As we’ve already said, Google favors websites that have SSL certification. Why is it so important that all of your links are also secure?
We are moving towards an HTTPS only web, even if the communications they handle are not particularly sensitive. HTTPS is now a prerequisite for new browser features.
All links should be SSL-encrypted if your website is protected by an SSL certificate. You can then ensure that the browser will never leave a secure context while visiting your website.
Third parties can monitor the traffic of your HTTP short links and get information on which links were visited. If you are linking to Google Docs, public Dropbox folders, or other destinations that may contain confidential or identifying data, such as usernames, it’s better to use a secure HTTPS connection. You’ll avoid important information falling into the wrong hands, or de-anonymizing your visitors.
Sharing secure links has other benefits
SSL is essential to protect your links. Even if your links don’t contain any sensitive information, they provide privacy for your users and allow them to trust your brand.
Using HTTPS URLs gives people peace of mind. They will know that you are a trustworthy online business.
It is especially important if your visitors are going to be making payments or purchasing products on your site. As HTTPS has become the norm, people expect that professional links will be shared using HTTPS. You should build as much trust as possible.
It is especially useful to share HTTPS links if the link you’re sharing is on a Secure SSL web page. Your web browser will alert you if insecure links are used on one of your secured web pages, and the content is loaded via a non HTTPS. Browser privacy extensions can also cause a stir.
How do I get HTTPS secure URLs?
Want to share links that are encrypted with SSL? This is not possible with most URL shorteners. The majority of generic URL shorteners do not provide SSL certificates for your short links. This may cause people to be reluctant to click them. It is not only misleading to the user as to where the link may lead, but it does not let them know if the server to which they are heading to is secure.
It’s no surprise that Goo.gl provides secure short links, since they have been giving secure web pages preferential treatment. [UPDATE April 24, 2018 – Please be aware that Goo.gl is in the process of phasing out.] Rebrandly offers certification for branded links, as we understand the importance of data protection. Branded links can increase click-through rate and link trust by as much as 39%. This trust will be increased even further by using HTTPS for your branded links.
What do you need to do in order to get your own branded HTTPS Short Links? All our plans now include this feature. If you use https ://, to create short URLs, the traffic from your website will be automatically encrypted. No configuration is required, we will handle everything for you. you can find out more about this. If you prefer to use a custom SSL certificate, please contact us so we can set it up.
This article has been updated on 27th July 2018. All Rebrandly users can now obtain SSL certification.
Continue Reading:
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How to build trust in social media
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The psychology of link trust and why people click links
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The Ultimate Guide to URL Redirects
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Add https:// to the links that you copy and share
Original Post: November 28, 2017
Post updated on March 04, 2022
This article is about
- SSL for short Links
- What is SSL?
- SSL Certification for Short Links
- Rebrandly SSL
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