reluctant spammer
I don’t think it is necessary to send the pitch to every podcaster on the planet, but we need to spread the word.
I don’t want send emails to all of our donors every 3 days until they unsubscribe. But our work is important and it must be done.
“I didn’t want robocall everyone in the district but if I didn’t do it, our campaign would have no chance… The other guy is more aggressive than us.”
There’s a “but” and then there’s the “except.”
But all those organizations that came before you and slid down the list of the most successful ones aren’t very happy about it. They are not thriving, and some of them may not be around anymore.
Our attention is being stripped because the system has evolved to reward players who take the easy, direct and lazy route. It may seem like we are stuck, but we actually have an obvious choice.
Finding, connecting and valuing a small number of customers and supporters is always more effective than hustling for more. It’s true that if you create an amazing story worth sharing, it will spread. You don’t need to do it, but your customers will.
Spam is spam, whether you want it or not. Sending spam is a bad idea if you can’t even imagine receiving it.
