Are you looking for the best Sendlane alternatives and competitors to maximize the impact of your eCommerce business? You’re at the right place.
Sendlane has a wide feature set, but isn’t suitable for all eCommerce businesses especially due to its high price tag. Plus its users have identified a few more drawbacks.
Today, we’ll look at all this and explore what benefits the alternative solutions can offer.
Disclaimer: The information below is accurate as of April 2024.
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How We Selected The Following Tools
All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.
We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.
Best Sendlane Competitors: Comparison Table
Sendlane is an email marketing service for eCommerce brands. It also offers SMS marketing functionality and lets you collect, manage and display reviews on your website. Another great thing about the platform is that it uses its own sending infrastructure, meaning you could achieve better email deliverability.
However, despite these strong points, Sendlane has some noteworthy drawbacks that may deter potential customers from choosing it as their email marketing software. Specifically:
- Sendlane has a steep starting price (not ideal for small businesses)
- Its automation capabilities aren’t as advanced as you would expect at this price point
- It doesn’t offer as many integrations as its alternatives
- Dedicated support is available only for customers with an annual contract
With these in mind, let’s see a quick overview of your top alternative options.
| Price/month | Free Plan/Trial | Best Feature | |
| Sendlane | $600/month | 60-day free trial | Great email deliverability |
| Moosend | $9/month | Yes (30-day free trial) | Easy-to-implement marketing automation |
| Klaviyo | $20/month | Yes | Behavioral tracking |
| Mailchimp | $20/month | Yes (limited) | Multivariate A/B testing |
| Constant Contact | $12/month | 60-day free trial | Event management tools |
| ActiveCampaign | $39/month | 14-day free trial | Advanced marketing automation |
| Drip | $39/month | 14-day free trial | Dynamic segmentation |
| HubSpot | $20/month | Yes (limited) | Ads retargeting tools |
| GetResponse | $19/month | Yes | Conversion funnels |
Now it’s time to go into more detail.
1. Moosend
Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here)
Best feature: Easy-to-implement marketing automation
Moosend is one of the most affordable Sendlane alternatives for eCommerce brands. It focuses on providing advanced functionality at a price that doesn’t drain the budget. The platform is clean and modern, making it easy for marketers to master it. To create your marketing campaigns, you get a drag-and-drop editor with features like dynamic product blocks, countdown timers to increase urgency, and Generative AI to speed up your efforts.
Unlike Sendlane, Moosend’s marketing automation capabilities can truly elevate your marketing game. You can set up sophisticated automation journeys with the visual workflow editor without having any advanced knowledge. You simply choose from a wide array of triggers and actions, while also determining specific conditions that must be met.
For high-converting campaigns, segmentation is critical. With Moosend’s powerful Audience Discovery feature, you get clever auto-created segments based on purchase probability, interest, funnel stage, etc. These segments are also updated in real-time. What’s more, your subscribers can get automatic tags with the help of AI so that you can target them more effectively.
To grow your list and increase your revenue, you get lead generation tools like signup forms and landing pages. You can select various form types and customize your landing pages to match your brand and vision. To track your performance across the board, you get rich, real-time reporting and analytics tools.
Overall, Moosend has all the advanced features most businesses need without lacking in quality or affordability. On top of that, the platform has a 24/7 customer support team that can assist when problems arise.
Moosend Features
- No restrictions on email sending (unlimited campaigns)
- Intuitive drag-and-drop email editor
- Visual workflow editor with pre-built automation recipes
- Advanced segmentation
- Real-time reporting and analytics
- Integration with popular apps and services
Pricing
Moosend’s pricing is subscriber-based. It starts at $9/month for up to 500 subscribers and unlimited email campaigns. You can access all the features of the platform like landing pages, transactional emails, spam testing, and custom reports.
If you want to test the tool’s full functionality, you can sign up for a free account and see those benefits over Sendlane.
2. Klaviyo
Pricing: Paid plans start at $20/month, free plan
Best feature: Behavioral tracking
Klaviyo is a well-known email marketing and SMS platform for eCommerce brands. Its popularity is mainly due to its advanced features and the ability to create customer profiles for more efficient targeting.
This popular Sendlane alternative has an intuitive drag-and-drop email editor with many customization options for your campaigns. This flexibility paired with the library of fully customizable email templates will give experienced marketers all they need to craft stunning newsletters that convert.
You may have noticed that users praise Klaviyo for its automation. This is indeed true as you can automate your workflow across multiple marketing channels. Using customer data and their behavior, you can create segmented experiences and use them in flows, campaigns, paid ads, and sign-up forms.
Reporting and analytics are also great, giving enough information to users to optimize their campaigns and identify trends. With the help of Klaviyo AI, you get forecasts about customers’ spending potential, next order date, churn risk and more. You can use all this data to create personalized product feeds with a high chance of successfully converting your subscribers.
Klaviyo Features
- Advanced marketing automation
- Dynamic segmentation tools
- Multiple A/B testing options
- Predictive analytics
- Native CDP
Pricing
Klaviyo offers two paid plan options, one for email and the other including both email and SMS. Prices start at $20/month for the Email plan (up to 500 contacts – 5,000 emails) and $35 for Email and SMS.
There is also a limited free plan allowing you to test the platform before going to a paid plan.
3. Mailchimp
Pricing: Paid plans start at $20/month, limited free plan
Best feature: Multivariate A/B testing
Mailchimp is a household name in the email marketing industry, offering a complete suite of marketing tools for eCommerce brands. The platform has an intuitive drag-and-drop email editor that helps you create eye-pleasing newsletters from scratch or by customizing one of the email templates.
The builder incorporates a Creative Assistant feature that lets you “grab” visuals and logos from your website and use them in your campaigns. What’s more, you can A/B test different parts of your campaign (email copy, content, CTAs) to establish what brings the most desirable results.
You can also automate eCommerce-specific messages like abandoned cart emails, back-in-stock notifications, order confirmations and more. To build custom journeys, you get eCommerce triggers like customers purchasing a product or viewing a certain store page. Additionally, Mailchimp offers pre-built customer journeys, thus helping you implement proven automation strategies quickly.
The platform comes with rich reporting and analytics so you can track all important metrics. You can also schedule and post on social media as well as run retargeting ads. Despite all this, Mailchimp’s biggest drawback is the way it handles email lists. Each list is “unique” so if a subscriber exists on more than one, you double-pay for that subscriber.
Mailchimp Features
- Easy-to-use drag-and-drop editor
- Behavioral targeting
- Send time optimization
- Multivariate A/B testing
- 300+ integrations with eCommerce apps, CRM, etc.
Pricing
Mailchimp’s paid plans start at $20/month with the Standard plan for up to 500 subscribers.
The email marketing platform has a free plan that you can use for 500 contacts and 1,000 monthly email sends.
4. Constant Contact
Pricing: Paid plans start at $12/month, 60-day free trial
Best feature: Event management tools
Another noteworthy Sendlane alternative is Constant Contact. This email marketing tool comes with a user-friendly drag-and-drop editor that includes various blocks to build your campaigns. What sets this software apart from the others is the ability to create polls and surveys to collect feedback, as well as schedule and manage events (RSVP).
This popular email marketing solution also includes SMS marketing, social media, and list building tools to acquire more potential customers. Your subscribers can be segmented into smaller groups based on contact details, tags, email activity and behavior on your eCommerce website. This way you can deliver personalized content that resonates with your subscribers and builds trust.
Constant Contact has also tried to improve its automation capabilities. You get simple autoresponders to automate repetitive tasks, while on the top-tier plan you can craft custom automation workflows like abandoned carts, loyalty sequences , and VIP promotions. And if you want to generate additional awareness for your brand, you’re able to run ads on Facebook, Instagram, and Google.
Optimizing your email newsletters is possible through basic A/B testing. However, unlike other Constant Contact alternatives, it only allows you to experiment with different subject lines. Finally, you get AI content recommendations to improve your content creation times.
Constant Contact Features
- Drag-and-drop email builder
- Marketing CRM that helps with contact management and segmentation
- Signup forms and landing pages
- Event management, polls, and surveys
- Integration with Shopify, Etsy, WooCommerce and more
Pricing
Constant Contact’s pricing starts with the Lite plan at $12/month for 500 contacts.
While Constant Contact doesn’t offer a free tier, they have a 60-day free trial to try the features of the platform.
Read our Constant Contact review
5. ActiveCampaign
Pricing: Paid plans start at $39/month, 14-day free trial
Best feature: Advanced marketing automation
ActiveCampaign is an email marketing and automation platform that can cover the needs of most eCommerce businesses. Thanks to its powerful marketing automation (including both email & SMS variations) and its built-in CRM, you can put an effective digital marketing strategy in place. Of course, that’s after you’ve mastered the platform since there is a bit of a learning curve.
The visual workflow editor has straightforward triggers, actions, and conditions. You can also use one of the many pre-built journey templates. The CRM helps segment and personalize messages across all touchpoints and ensures proper targeting.
The platform’s email builder is easy to use and can guide users towards creating a beautiful-looking campaign. With the great email deliverability rates that ActiveCampaign has, you can rest assured that your campaigns are delivered to the inbox and not the spam folder.
To grow your audience and convert them with special deals, you have a landing page builder and customizable signup forms. Finally, the platform offers detailed reporting to see your open rates, click-through rates, contact geolocation, and more.
ActiveCampaign Features
- Pre-built automation journeys
- Automations Map
- Predictive sending
- Lead scoring
- Facebook Custom Audiences & Lead Ads
Pricing
This Sendlane competitor offers Marketing plans starting at $39/month for 1,000 marketing contacts. However, to integrate your site with platforms like WooCommerce, Shopify and BigCommerce, and have eCommerce automation, you’ll need a more expensive plan.
There is also a 14-day free trial allowing you to test its functionality before purchasing a plan.
Read our ActiveCampaign review
6. Drip
Pricing: Paid plans start at $39/month, 14-day free trial
Best feature: Dynamic segmentation
Another powerful Sendlane alternative in the market is Drip. This email marketing service has a drag-and-drop email builder that makes campaign creation effortless. You can add your store products directly into emails and promote top-selling items to new leads. Moreover, you can deliver dynamic content like cart URLs.
To eliminate daily mundane tasks, you can use Drip’s flexible automation. The visual workflow builder provides a wide range of customer-action-based triggers and actions to choose from. This allows you to send personalized content when people buy, browse, and click across your store.
Another strong point of Drip is social retargeting for Facebook and Instagram. If you need to acquire more subscribers and turn them into paying customers, you can use Onsite campaigns (i.e., popups). For instance, you can create mystery offers, “spin-to-win” gamification, countdown timer campaigns, and exit intent.
Unfortunately, this Sendlane competitor doesn’t offer SMS marketing or a CRM system. Still, there are over 150 integrations with such software and other social, scheduling, and support apps.
Drip Features
- 50+ eCommerce email templates
- Great segmentation options
- Onsite campaigns (popups)
- Smart A/B testing
- Easy-to-read analytics
Pricing
Drip’s paid plans start at $39 monthly for 2,500 subscribers. You get unlimited email sends and free migration.
Drip also has a 14-day free trial that doesn’t require a credit card.
7. HubSpot
Pricing: Paid plans start at $20/month, free plan
Best feature: Ads retargeting tools
HubSpot is an inbound marketing platform with a range of tools for marketing, sales, and customer service. Whether you’re a beginner or a pro, you’ll find its drag-and-drop email builder easy to use and master. You have various customization options for your campaigns, and you can also personalize your messages to resonate with each subscriber.
The built-in CRM helps you manage and segment your audience to target them more effectively. Among others, you can track interactions, view activity history, and create custom fields.
This Sendlane alternative has easy-to-implement email automation, giving you ample flexibility to create both simple and more sophisticated customer journeys. The only downside is that if you need unlimited actions for your automations, you need an expensive plan that starts from $890/month.
Regarding reporting and analytics, the platform can track which store pages or campaigns resulted in new store orders. Finally, the platform offers great customer support, onboarding services, and educational resources to help you in your eCommerce marketing efforts.
HubSpot Features
- Easy-to-use email builder
- Advanced marketing automation tools
- Comprehensive CRM
- Lead generation tools
- Rich reporting and analytics
Pricing
HubSpot’s pricing starts at $20/month for 1,000 marketing contacts. Compared to some of its alternatives, it can get very pricey fast.
There is also a free tier with CMS, sales, or marketing tools that you can use to get started.
8. GetResponse
Pricing: Paid plans start at $19/month, free plan
Best feature: Conversion funnels
GetResponse is the last Sendlane competitor but not the least since it has features that can prove handy for eCommerce brands. To begin with, it has a user-friendly email builder with various layouts to build stunning email campaigns.
You can also send automated campaigns for product recommendations, cart abandonment, post-purchase, and follow-up emails. Essentially, you can put nurturing and converting new subscribers on autopilot while also recovering lost sales. To optimize your campaigns, GetResponse has A/B testing options for your email subject lines and content.
But where it really shines is the landing page editor. It’s very easy to use and gives you the ability to A/B test them to improve your conversion rate. You’ll also appreciate the ready-made conversion funnels that provide an effective way to acquire more customers and grow your business.
GetResponse Features
- Intuitive drag-and-drop email creator
- Great landing page builder
- Dynamic segmentation
- SMS marketing & web push notifications
- Paid ads
Pricing
The platform’s pricing starts at $19/month for 1,000 contacts, giving you email marketing tools. For eCommerce functionality and integrations, you’ll need a more expensive plan starting at $119/month.
GetResponse also offers a free plan for up to 500 contacts and 2,500 monthly email newsletters. With it, you can build and host 1 website.
Additional Resources
Looking for more information? Here are a few articles to help you choose the best email marketing service for your business:
The Best Sendlane Alternatives For Your Business
Did you find the right Sendlane alternative to switch to or trust as your first email marketing tool? All the above tools provide great functionality as well as affordability when compared with Sendlane. You need to take your needs into account and decide which one fits your business goals.
If you feel like giving Moosend a go, you can create a free account and see its powerful functionality in action.
The post 8 Sendlane Alternatives For 2024 [Comparison] appeared first on Email Marketing Automation Platform for Thriving Businesses.
