lonely zone //
Many consider the goal to be the decisive vote, the contribution that wins a cause more than the goal, and the person who matters.
We often enjoy adding to the fun. It’s fun and easy to say “me too” when the cause, fashion, or tech is clearly in good standing.
It is more rare, more vulnerable, and more important to choose to be in the lonely zone. It might not work. If the originator truly needs your support. Donating or just showing up can feel like a risk.
