diosity is a form to hide //
If a business claims its mission is “reinventing local commerce to better service our customers and communities”, they will spend a lot time doing very little before realizing that they are not creating any value.
Non-profits that are trying to achieve “fairness, equity,” can fall into non-specific traps.
It is far more helpful to say “we sell a great cup of coffee for a fair price” and then see if your company can do that first.
Google claims that they are trying to organize all information in the world. They started by creating a search engine that people could switch to.
A goal is essential. The more specific and quantifiable the goal, the better.
