to make the world better
A simple two-step loop is the key to any cultural change, whether it be books, movies, or public health.
AWARENESSTENSION
->Loop<-
It is easy to concentrate on awareness. Spread the word. Hype. Promo.
That is a mistake, I believe.
Awareness without tension is futile.
It’s like pulling back a rubberband.
WHY should someone who is aware take action?
Do you think it is worth the effort to purchase the book? To alter one’s diet To vote?
The third, and most important, step is:
Why would someone who was aware of the tension and released… tell another?
Let’s recap:
- Tell 10 people.
- Tension among the 10 to get them to take action.
- Each of them will tell 10 others about the action.
