e-a-boo //
Marketing is about making an impact. Three ways to spell key words:
Interest can’t go any higher. It doesn’t happen at the launch. The idea is a result of a cultural shift and a movement in the population.
Peek Interest happens when information is scarce and we are offered a peek.
is the result tension. It’s not what we expected. It could be imminent, long overdue, or just curious.
It is rare to get all three at once. It’s fine, so long as you plan ahead.
