ify: 20 of the Best Shopify Stores to Get Inspiring
You don’t need a unique product to make your Shopify store one of the best Shopify stores. You must, however, have an original website.
eCommerce Marketing is growing. To keep up, it’s important to build a Shopify site that will attract visitors and turn them into loyal fans.
We’ll look at some of the best Shopify stores across various industries today to get some inspiration.
Best Shopify Stores (2023)
- Pipcorn Heirloom Snacks
- The Great Cookie
- Death Wish Coffee
- Jane Motorcycles
- 8 and 9.
- Skinny Dip
- Tsuki Market
- Allbirds
- Taylor Stitch
- Bombas
- Ninja
- Kylie Cosmetics
- KKW Beauty
- Carbon Beauty
- Happiness Abscissa
- Gymshark
- Dryrobe
- Ventana Supplies
- Miracle by Aloft
- Beardbrand
Best Food & Beverage Shopify Stores
1. Pipcorn Heirloom Snacks
Pipcorn is one of the most attractive website designs available. The owners of this store were featured on ABC’s Shark Tank where they got a deal which marked the start of their success.
Pipcorn, a small family-run business, has grown into an incredibly successful Shopify store. It knows how to satisfy the needs of its customers for delicious snacks.
Consistency is key to a high-performing Shopify shop. Pipcorn’s success is largely due to having , a Shopify theme that works well and product pages which complement the homepage. The store chooses simplicity when it comes to tabs. It includes four: two for product and brand stories, and two more for blog and store locator.
Why We like
- Beautiful eCommerce website design for a unique customer experience
- Animations discrete
- Consistent colors and branding
- Sign up for the newsletter with a high-converting form (included incentive) at the bottom of the webpage
Bonus Points
The Shopify store gets extra points for its excellent email marketing. Signing up for the newsletter will give you access to well-crafted emails promoting their vegan and natural snacks.
This is a drip-campaign that I received when I joined their email list.
Pro tip:Invest in an eCommerce-friendly Email Marketing Service to boost your conversion rates and make your store successful. You can create a free Moosend Account and access responsive email newsletter templates as well as marketing automation.
2. The Great Cookie
The Great Cookie, a website dedicated to the sale of cookies and cakes is another success. The page is filled with a variety of goodies in various flavors and designs.
The design is playful and attractive , making it the ideal fit for the product. The two tabs make it easy to shop by sorting the products according to category or occasion. It is for this reason that it made our list.
Why we like it
- Shop by occasion
- Homepage Interactive
- CTA big button at the top of the page allows you to order a cake instantly as a present
- You can customize your cookie cake by clicking on the “cross” symbol.
3. Death Wish Coffee
Death Wish Coffee claims to be the strongest coffee in the world. The website is dominated by large, clear text. The design is generally bold and consistent with the brand, which makes you feel good about the product.
There was a red line warning potential buyers of the addictive nature of the product. It has been replaced by “punchy humor” (“Mugs Up, Mother Functioners”)
Why we like it
- A clear text in a larger font creates an unforgettable first impression
- Aligning the tone of the brand with the colors and design used on the site
- Checkout page is easily accessible without any unnecessary steps
Best Clothing & Fashion Shopify Stores
1. Jane Motorcycles
Jane Motorcycles, a Shopify fashion store example, has bold photography as its main page. A close-up shot of a motorcycle-riding man immerses the viewer in an unforgettable experience.
The website is very easy to navigate and the high quality product images make a real difference. It made my entire experience a joy ride. So it deserves to be ranked first in our list of the top Shopify Stores!
Why We like
- The “Shop” button allows you to explore the product pages of the store.
- You will find that the listings are divided into two columns (by brand and category) when you hover over this tab.
- Responsive Website
2. 8 and 9.
8 & 9, a Streetwear Brandis arguably the best Shopify store I’ve ever seen. The first thing you’ll see when you visit the site is a large visual. It speaks in street fashion terms and changes constantly.
The way they chose to direct visitors was impressive. Nine large tabs that clearly state visually and verbally what they lead to. That’s it!
They also managed to squeeze an email form at the bottom of the webpage, which was not ideal, but better than nothing.
Why We like
- A great sense of style that impresses visitors from the very first glance
- The system of product pages is simple, with large product images and segmentation .
- The sale items are easy to find, which makes the shopping experience easier.
3. Skinny Dip
Before I visited the site, I had no idea what Slimny Dip is. It took me less than two milliseconds for me to understand what Shopify is all about. What a great online shop should look like!
The soothing colors, images, and overall feminine design strongly suggest that this is a Shopify store for women’s fashion.
Why we like it
- A well-organized website with a great navigation bar
- The “Sale’ tab is bright red to draw attention.
- On its landing pages you’ll find subscription forms and CTA buttons. These are crucial conversion mechanisms.
4. Tsuki Market
Tsuki Market was created by Felix (a.k.a. Pewdiepie), a famous influencer and gamer, and Marzia Kjellberg. The owners claim that the Japanese name for Moon is Tsuki. Let’s now take a minute to admire the eye catching design this collaborative effort.
Tsuki has a minimalistic design that makes it a very friendly website. You can see that the main menu only has four buttons. The couple is the ones who promote the store on Instagram and Youtube. They also exclusively model the clothing. Each post perfectly compliments the store and makes their audience want to visit it.
Why We like
- Felix and Marzia love playful, elegant and practical design. The color palette, visuals and feel of the website perfectly reflects this.
- The couple wanted to make their store unique so they included kanji translated buttons.
5. Allbirds
Allbirds has a reputation for producing natural and sustainable products. The Shopify store looks elegant and the products are displayed throughout.
Allbirds’ store is simple, elegant and designed with the product and brand in mind. It will increase sales and promote their brand identity.
6. Taylor Stitch
Taylor Stitch has a classic brand of men’s clothing that is famous for its workshops. Taylor Stitch , like other examples on this list uses photography to boost sales and reinforce the “classic element” of its products.
Why we like it
- Elegant website design
- Short Copy
- Clear CTAs
7. Bombas
We have Bombas as our last but not least brand. This is a comfort-focused apparel and sock brand that helps those who are in need.
Shopify’s store stands out with its colorful color palette and vibrant product display. Bombas is a playful and youthful brand with the right CTAs and design elements to draw in its audience, increase conversions and promote their good cause.
8. Ninja
Ninja has thousands of followers on Twitch. Since its launch, , Ninja’s online store, has undergone major changes. As you can see on the homepage, is a short video featuring Ninja’s latest merchandise.
The website is not very complex and does not have many pages. The absence of buttons can be seen. You can browse all of his products from the homepage.
Why We like
- This Shopify Store has a very clear purpose: to sell Ninja merchandise to his fans
- Purchases are made easy for those who wish to support his streaming efforts
Best Shopify Stores for Beauty & Health
1. Kylie Cosmetics
There is no need for introductions. Kylie Cosmetics, which is owned by fashion icon and influencer Kylie Jenner, is among the Top 100 Shopify Stores around the world.
Even if you’re not familiar with Kylie, you can still figure out the general content and products on the site. The color of the background is soft pink. It follows the rules for a cosmetics website, but doesn’t make it distracting.
Why We like
- The website is a great combination of Kylie’s personal story and her online business. It’s a conversion machine.
- Lips covered with Kylie’s products in close-up and high-quality images
Design-wise, Kylie’s store reflects her younger target audience. The perfect combination of soft pinks and reds to showcase her products.
2. KKW Beauty
Kim Kardashian’s KKW beauty shop is included in our list of top Shopify stores. She is an expert at Instagram Influencer Marketing and also runs one of the most popular Shopify stores in the world.
Shopify’s store is neutral with a natural look that does not confuse visitors. The structure is simple, making it easy to navigate. It is also a very straightforward experience for the user. The store has removed the drop-down and separate buttons on each product page. This can be overwhelming.
Why We like HTML0?
- Promote the brand and its products to visitors, while simultaneously reminding them of Kim Kardashian’s beauty line.
- Use of social proof extensively (a great tactic to use for eCommerce sites).
The star ratings under the product images instantly make the store more credible, resulting in a higher conversion rate.
3. Carbon Beauty
You can find cosmetics and beauty products such as shampoos, perfumes and makeup at Carbon Beauty.
The design is intuitive, fun and full of vibrant colors to highlight the youthful spirit.
You can easily explore products on the homepage thanks to the minimalist design.
You can also click the menu in the upper left corner to select a category.
Why We like
- The interactive nature of this Shopify store and the countless animations it offers make for a fun ride.
BONUS: Check our Fashion Marketing Tips guide!
4. Happiness Abscissa
Happiness Abcissa is a unique website design I could not leave off this list. This Shopify store is unique because of its creativity, and structure. This peculiarity may frustrate some visitors.
This store is probably the best example of breaking away from the conventional website designs most stores adopt.
Best Sports Shopify Stores
1. Gymshark
Gymshark is a game created by a group teenagers in 2012.
Since then, it’s evolved into the most successful Shopify store for fitness apparel.
Why? It uses a minimalistic design, with lots of photography showcasing the products.
Why We like
I can’t help myself. I’m drawn to simple, easy-to-use user experience.
Gymshark has only three dropdown buttons at the top of the screen. You should only be concerned with one, depending upon your gender .
The bold ” Discover” button stands out to help you find what you’re looking for if you’re not sure.
The Instagram feed is my favorite part. You can shop for the look in the photo.
This is one of the most impressive Shopify stores that I have ever seen. It directs the customer to the shopping cart by.
2. Dryrobe
Dryrobe was created by a Brand who focused on a single, unique and specific product instead of expanding their collection.
The main page of their website features a fast-paced, action-packed clip that shows people wearing the dryrobe.
The brand uses testimonials and user reviews to boost its on page SEO, and encourage its skeptical customers towards conversion.
Why We like
The first tab takes you to the page that shows you all of their variations, with large visuals and clear text.
The two last tabs are a ” Choose” section which is basically a guide and a section ” Activities Featured” which shows you visual content showing people using Dryrobe for different activities.
This brand had plenty of room to market it in the best way.
In this way, the website will always highlight the benefits of the product and market it in a variety of ways.
Dryrobe originally ranked third in our list. The changes made by Dryrobe have enabled it to be something special to its customers.
3. Ventana Supplies
Ventana has been a great success among Shopify store owners. It features products that are aimed at the surfers community.
The color of choice is brown, which matches the majority of the products in the range.
A slideshow of high-quality photos takes up the majority of the screen. It shows every aspect of the life of a board, from its creation to its riding.
It’s also nice to have the three windows that appear when you hover over them, describing the brand philosophy.
Why We like
This Shopify store isn’t the most user-friendly (from a structure standpoint) that I have seen during my research. However, it did trigger some feelings I do not usually experience behind a computer screen.
The product images were so beautiful, and I could smell and feel the sea breeze.
I think that is exactly what a shop selling surf equipment aims to do!
The Best Lead Generating and Converting Shopify Stores
1. Miracle by Aloft
Miracle By Aloft offers antimicrobial sheets, towels and pillowcases.
This is another minimalistic eCommerce site that removes all unnecessary pages and content.
It’s for this reason that it is on our list of the best Shopify shops.
The store uses soft shades of green to create a feeling of relaxation.
Why We like
When I scrolled and clicked through the Shopify shop, I found out that it was ridiculously conversion-optimized.
You will immediately notice the ” Buy Now”button, which is accompanied by a tagline. It’s a really good-written tagline.
As you scroll down, more Shop Nowbuttons will appear, along with a list of benefits, USPs, and a guarantee for a full refund.
A pop-up asks for your email in exchange for 10% off.
A pop-up with exit intent will appear to remind you that you can return the item for free and receive a discount of $15.
You should also know that each CTA takes you to a page designed specifically for the product selected.
You can also find testimonials and product reviews. You know that adding these will boost your on-page search engine optimization!
If I were to guess, I would say that they also have an excellent eCommerce Email Marketing Strategy to help drive their leads further into their sales funnel.
2. Beardbrand
Beardbrand was a brand that rapidly grew after the beard trend.
They did a great job of leveraging Content Marketing in order to build an audience that they then integrated into their Shopify Store.
Beardbrand, unlike all other stores, does not use its homepage for product sales, but to strengthen their brand’s image.
Why We like
If you’re not experienced, facial hair grooming is a hassle.
Beardbrand is aware of this and wants to help.
They have only one call to action, that asks visitors to complete a quiz in order to customize their experience.
Beardbrand’s unique strategy is the online form you are asked to complete at the end.
They can make a good first impression based on the answers you provide, while also requesting that you sign up for their email list to receive future “nurturing.”
This is an excellent example of a website optimized for conversion rates that was not designed to make sales.
Takeaway
is not a set process for creating a Shopify store.
You can design your shop in many different ways, depending on the niche you choose.
We saw many examples and ideas during our digital Shopify Stores Olympics. If you want to be successful, don’t just copy the ideas.
It is not always guaranteed that what works for another person will work for you.
You can use your creativity and innovative spirit to better understand your users’ psychology and their intent and provide them with the best experience possible.
Let your imagination soar and create the best Shopify Store you can!
The post 20 Best Shopify eCommerce Stores to Get Inspired first appeared on Email Marketing automation platform for Thriving businesses.
