osophy of Practicality
The practice of engineering is to be able to create artifacts which do exactly what they are supposed to. Software that works, bridges that do not fall, and IV leads that are free of infection.
It helps to know why we’re creating something if you want to make it.
It is easy to avoid asking the simple question “What’s it for?”
How will you know that your time, money and effort were worth it if you are about to invest in creating something? What must happen for it to be worth it?
Not only bridges. Meetings. Memos. Memories.
Yes, marketing is important.
Who is it for?
What is it used for?
