ding on one foot
It’s easy! They insist.
One of the most successful direct response ads in history was a piano course. Over forty years people have sent money to be able to impress their friends with a quick and easy piano lesson. The manuals were sold in large quantities, but I doubt many people learned how to play.
Every year, new devices, pills, and procedures are introduced that promise to help people get in shape or lose weight without having to do much effort.
The one-foot shortcut is a failure. It almost always fails.
We waste time and money standing on one leg, waiting impatiently for the next thing.
The fact that medical school is a high-overhead setting and that it succeeds is because sunk costs, commitment and a willingness to endure are all factors that increase our willingness. You would have already done it if the easy thing worked.
Students who are most successful insist that their teacher makes it hard. It’s so difficult we’re tempted (but don’t quit).
Frustration is a partner to learning, but commitment gets us through it.
