es out
The other day I lost a recipe book.
It was right there on the shelf. The spine of the book was more subtle than the front cover. It wasn’t what I had expected.
We spend a great deal of time working on the (metaphorical book) covers. The first impression is the way you tell your story, introduce yourself or make a sale.
The real victory is when we are found by someone who was looking for us.
This is not SEO. This is what happens when you try to dominate a search in a generic category. SEO comes up first when you search for “plumber”.
Human search. When someone searches for , you. First, you need to be a resource people are interested in. The second step is to be foundable.
