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4 Reasons Why Your Startup Should Use Alternative Business Funding Options

While a great vision and business plan are crucial, obtaining sufficient funding is one of the most important elements a startup needs to succeed. From needing a little push to launch and fueling rapid growth to managing the ups and downs in between, every business can benefit from some type of financing. While many founders […]
The post 4 Reasons Why Your Startup Should Use Alternative Business Funding Options appeared first on Security Business Capital.

While a great vision and business plan are crucial, obtaining sufficient funding is one of the most important elements a startup needs to succeed. From needing a little push to launch and fueling rapid growth to managing the ups and downs in between, every business can benefit from some type of financing. While many founders […]
The post 4 Reasons Why Your Startup Should Use Alternative Business Funding Options appeared first on Security Business Capital.

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Advertising

That which glitters is not always gold…or is it? AMP was created to make the mobile web faster, but to do that, restrictions were enforced —like the limitations regarding custom code, HTML/CSS, and JavaScript. The 75kb CSS stylesheet limit is evidence of that because any web page that exceeds that will fail AMP validation. EvenRead More >

Advertising

23 AMP Components You May Not Know You Could Add to AMP Pages

That which glitters is not always gold…or is it? AMP was created to make the mobile web faster, but to do that, restrictions were enforced —like the limitations regarding custom code, HTML/CSS, and JavaScript. The 75kb CSS stylesheet limit is evidence of that because any web page that exceeds that will fail AMP validation. EvenRead More >

Facebook Advertising

For business owners, it’s a common question: Is budget better spent on Facebook ads or Google ads? The answer, however, isn’t as simple or straightforward as the question. On one side, Google has made a name for itself as the internet’s go-to search engine. On the other, Facebook is where more than a fourth ofRead More >

Google Ads

Google Discovery Ads: The Digital Advertiser’s Guide to Generating Top-of-Funnel Leads

Google Discovery Ads use a combination of captivating visuals and personalized targeting to generate top-of-funnel demand and drive engagement to your brand. Google Discovery Ads defined With Google Discovery Ads, you can reach potential customers casually browsing on popular Google-owned platforms such as YouTube, Gmail, and the Discover feed. Google Discovery Ads’ image-based format providesRead More >

Marketing Personalization

From product development to marketing, the guiding light for your long-term strategy should be your “ideal customer.” But that term means something different to everyone. Let’s walk through how to create an ideal customer profile. What is an ideal customer profile? Ideal customer profiles (ICPs) are used to help businesses narrow their targeting from aRead More >

Conversion Optimization

From hotels and resorts to airlines and other travel services, the main focus of every business in the hospitality industry is providing excellent customer service. Since most people who use these services do so because they want to — not because they have to — brand loyalty is essential. A great experience will keep customersRead More >

Advertising

Last week I decided to disregard everything I know about fast food and order a Big Mac for the first time in my life. I was walking around downtown San Diego when I happened to see a giant billboard that made the fast food burger look like a gourmet meal. The patty looked juicy and tender, the lettuce crisp and refreshing, and sesame bun soft and filling.

Conversion Optimization

Email drip campaigns (aka drip campaigns, drip marketing campaigns, automated email marketing campaigns) are a series of automated emails triggered when users take a specific action on your website or landing page. The emails work together to move consumers through your marketing funnel toward a final conversion point. What are drip marketing campaigns, and whyRead More >

Advertising

Direct response advertising and brand advertising are two primary types of online advertising. While brand advertising establishes connections and long-term relationships with consumers over time, direct response is about getting results now. What is direct response advertising? Direct response advertising is a type of advertising that aims to trigger an immediate response from the audience.Read More >

Conversion Optimization

Want people to pay more for your product? New research shows you should promote it with user-generated content (UGC). User-generated content can potentially impact many key performance metrics—both positively and negatively. It’s essential to know how to earn and use it correctly. Let’s look at best practices and examples from some top brands. UGC meaningRead More >

Conversion Optimization

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Conversion Optimization

How to Create the Perfect Omnichannel Marketing Strategy

Miss Scarlet, in the kitchen, with a mobile device. Professor Plum, in class, with a laptop computer. It’s like today’s marketers have to play their own version of customer Clue. When the path to purchase can start or end at any time, in any location, on any device, it’s becoming more necessary for businesses toRead More >

Lead Generation

5 Key Digital Advertising Trends You Need to Implement in 2023

AI, influencer marketing, short-form videos—these are just a few of the digital advertising trends marketers are excited about in 2023. We’ve compiled the top five trends you need to reach new heights with your return on ad spend this year. Digital advertising trend #1: Artificial intelligence (AI) Advancements in machine learning have extended the capabilitiesRead More >

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