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How to Do a Marketing Content Audit (Plus FREE Template)

Follow our simple guide to audit your content (and your competitors’ content) to spot the messaging gaps in your content strategy.
The post How to Do a Marketing Content Audit (Plus FREE Template) appeared first on Column Five.

Redundancy has a half-life

At first, this stop sign sign makes a lot of sense: Lives are at stake. Break the rhythm, turn something ignored into something noticed. The challenge with “highlighting” is that it fades. When everything is in all caps, nothing is. Exclamation points are like salt. When people are commanded to pay attention, it’s worth reminding […]

AI Email Marketing: How To, Use Cases & Tools [2024]

Looking to integrate AI into your existing email marketing campaign? Don’t know where to start and which tool to choose? You’ve come to the right page. Today, we’ll see how AI email marketing works, use cases, and the best tools you can use, including their features and pricing, to streamline your digital marketing endeavors. Now, […]
The post AI Email Marketing: How To, Use Cases & Tools [2024] appeared first on Email Marketing Automation Platform for Thriving Businesses.

60+ Best International Women’s Day Email Subject Lines [2024]

On March 8, we honor International Women’s Day (IWD), and it’s the perfect opportunity to show your appreciation and gratitude to your female employees, customers, and partners. But most of all, it’s an awareness day that reminds us of women’s rights and the paths we should pave toward equality and inclusion. Many businesses plan dedicated […]
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Normalizing selfishness

Shoplifters lurk in the shadows. They realize that they will have an easier time if they quietly steal stuff, because speaking up about it won’t help their cause. Sometimes, though, some people seek to change the culture in a way that celebrates taking. “I own this jetski and I can ride it as long, as […]

Optimized or maximized?

Engineers can optimize a bridge. There are some bridge designs that satisfy aesthetic, financial, durability, safety and efficiency needs better than others. The work of optimization is finding the best set of tradeoffs. Maximization, on the other hand, seeks the solution that ranks the highest for just one goal. After it peaked, Yahoo sought to […]

Unaware

If you don’t realize that you have power, you might not be able to exercise it. The power to speak up, to participate, to invent, to lead, to encourage, to vote, to connect, to organize, to march, to write, to say ‘no’ or to say ‘yes’. It’s tempting to imagine we have less power than […]

Rebrandly partners with the Internet Watch Foundation (IWF)

The Internet Watch Foundation’s figures are stark.  1000% increase in sexual abuse imagery of children aged between 5 and 11 since the COVID pandemic.  4% increase in reports of child sexual abuse imagery online from 2021 to 2022.  Record 255,500 URLs confirmed to contain images or videos of child sex abuse in 2022. These figures are taken from the IWF’s 2022 Annual Report.  Sadly, these statistics are only expected to…

ActiveCampaign vs Mailchimp: The Ultimate Comparison [2024]

You could say that ActiveCampaign vs Mailchimp is a battle of titans! On the one hand, ActiveCampaign, a well-established service known for its advanced automation options, and on the other hand, Mailchimp, a widely popular service across marketers able to deliver on-point features and a seamless experience. Without further ado, let’s see what each service […]
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Coercion

One way to look at power is “you get to tell people what to do.” But an alternative is that the most powerful institutions, brands and people are the ones who are in alignment with their audience. Trust and the benefit of the doubt are more powerful and resilient than command and control. It’s more […]

A good idea, well executed

Why isn’t this enough? There are plenty of good ideas, easy to learn from and copy. There are countless projects, well executed, with the steps on display. Any entrepreneur could find a local business and bring a version of it from over here to over there. And a social change maker could find a successful […]

Direct questions worth answering

For everyone on the team… Do you care enough to do great work? Can we agree on what great work looks like? When the world changes, do we have a process to redefine great work? Do you have the tools you need to reach your goals? How could we create a system where great work […]

How To Remove Fake Google Reviews: 7-Step Process

You can probably think of a lot of ways Google has made your business better, but one modern headache still remains: fake Google reviews. They’re like party crashers — uninvited […]