Marketing
How To Become an Influencer in 6 Simple Steps
Master the art of influence in 6 simple steps. Establish authority and build your own community of engaged followers.
Amanda Gaid
March 22, 2024
The arrogance of improvement
Who are you to make things better? How dare you raise your hand to help, offer an idea, take responsibility… Perhaps it might be helpful to reframe that feeling as the generosity of improvement instead. If not you, who? If not now, when?
Seth Godin
March 22, 2024
Lead Generation
Why Programmatic Advertising May Be the Future of Media Buying
Looking to get your ads seen by the right eyes at the right time? Programmatic advertising can optimize your ad targeting and timing to precision using detailed data and smart algorithms. But how exactly does programmatic advertising work? And how does it differ from traditional display advertising or programmatic media buying? Read on to learnRead More >
Ted Vrountas
March 22, 2024
Company News
How To Find and Include More Underrepresented Voices in Your Content
People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content.
Penny Gralewski
March 21, 2024
Purchase decisions
All purchases involve a decision. Yes or no, this or that, now or later… But it’s helpful to realize that all decisions involve a purchase. When we decide to spend time or take a risk or make a commitment, our brains act in a way very similar to how we choose to make a purchase. […]
Seth Godin
March 21, 2024
Email Marketing
15+ Best Ecommerce Newsletters To Follow In 2024
So, you want to stay updated with eCommerce trends, news, and strategies. Naturally, you decide to look online hoping to come up with useful articles and interviews from industry experts. The good news is you found many interesting resources. The bad news is you found so many resources you don’t know where to start from. […]
The post 15+ Best Ecommerce Newsletters To Follow In 2024 appeared first on Email Marketing Automation Platform for Thriving Businesses.
Marilia Dimitriou
March 21, 2024
Business ideas
How To Sell Photos Online in 2024: A Detailed Guide
Discover how to sell photos online through your own website. We’ll also look at the best places to sell images online, plus how to sell photography prints and services.
Adeel Qayum
March 20, 2024
Marketing Personalization
What is Customer Segmentation?
Customer segmentation provides brands with critical insights into the specific needs and preferences of different customer groups. A better understanding of customer needs allows you to tailor your customer acquisition strategies to align with the specific preferences of your customer base, resulting in improved customer satisfaction and engagement. So, what is customer segmentation? Let’s diveRead More >
Fahad Muhammad
March 20, 2024
Podcasts, international covers and more
I just received copies of the new reprints of four of my books in the UK: I’m really pleased at how the books have stayed relevant and also delighted at what a good job the publisher did with the reissues. Also, the Italian version of This is Marketing just went back for its 14th printing. […]
Seth Godin
March 20, 2024
Company News
Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.
Ann Gynn
March 20, 2024
The worst person on our team
A common shortcut to cultural divisiveness is to find the single worst person in a different group and highlight and attack their behavior. By making it clear and obvious that this is what THEY (the plural) want and who THEY are, it’s easy to walk away from a larger we. Their worst troll becomes their […]
Seth Godin
March 20, 2024
B2B Marketing
Why Sales Enablement Marketing Gives You the Best ROI
Want your business to win? Focus on sales enablement marketing strategies that bridge marketing and sales.
The post Why Sales Enablement Marketing Gives You the Best ROI appeared first on Column Five.
Travis Keith
March 19, 2024
Content Marketing for Charities: A Complete Guide for 2024
While charities are committed to supporting people or specific causes, simply relying on noble intentions isn’t enough in today’s digital era. You need strategic storytelling to amplify your mission and […]
Samantha Finley
March 19, 2024
Voice Search Content Marketing Is the Future: How To Get Started in 2024
In pretty much every science fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes […]
Ashlee Sierra
March 19, 2024
Marketing Automation
11 Best Zapier Alternatives For 2024 [Features & Pricing]
As a web automation pioneer, Zapier allows users to connect and automate workflows across various apps. However, if you’re looking for a more budget-friendly tool or need more complex customizations, you should consider switching to a different platform. This guide will walk you through the best Zapier alternatives, comparing the main features, pricing, ease of […]
The post 11 Best Zapier Alternatives For 2024 [Features & Pricing] appeared first on Email Marketing Automation Platform for Thriving Businesses.
Marilia Dimitriou
March 19, 2024
Company News
Manage Your Content Budgets With ‘Bottle’ Episodes
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
Robert Rose
March 19, 2024
Out of control
It’s negative when we say that someone is out of control. They’ve lost their self-restraint, and they’re doing things that they’ll regret later. And it’s honest when we acknowledge that just about everything is out of our control. We can work to influence it, we can practice accepting it, but any time we’re engaging with […]
Seth Godin
March 19, 2024
3 Anti-Fluff Approaches to Content Writing
Fluffy phrases are the empty calories of content creation. They might bulk up your word count, but they starve your message of meaning. A dollop of fluff might be a […]
Jessica Barker
March 18, 2024
Willfully uninformed
Access to information used to be scarce. We ranked college libraries on how many books they had, and time at the microfilm reader was booked in advance. Today, if there’s something I don’t know, it’s almost certainly because I haven’t cared enough to find out. I don’t understand molecular biology, the history of Sardinia or […]
Seth Godin
March 18, 2024
Build your business
Instagram Story Dimensions and Killer Ideas to Up Your Game
Learn proper Instagram Story dimensions, plus tips to create compelling Stories for your business.
Thomas J Law
March 17, 2024
