- Verified
- $25,000+
- 10 - 49
- $25 - $49 / hr
- New York City, NY
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Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.
If we’re going to come together and invest the time in conversation, in research or in analysis, we should begin by understanding what would be required for you or I to change our minds. If you’re not willing to consider that you’re wrong, then, in the words of a Dan Dennett, you’re a spectator, not […]
I’ve been writing for as long as I could hold a pen and telling stories even longer. For me, artificial intelligence (AI) was like the radioactive spider that bit Peter […]
Marketing teams spend a great deal of time coming up with strategic approaches to increase engagement and campaign conversion rates. Strategies include digital marketing, omnichannel marketing, direct marketing, social media marketing, integrated marketing, and more. In this article, we will delve into integrated marketing – what it is, why it is important to marketing teams,Read More >
Three cataclysmic forces are shaking the search landscape – Google’s Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.
Michael Lopp helped coin an important term. When you’re a skilled craftsperson with high market value, there may be recruiters knocking on your door. An employee who has ‘shields up’ doesn’t even bother to answer the door. When shields are down, you’re open to at least hearing what’s on offer. In a follow-up post where […]
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