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We can wrestle with a challenge or a problem and find energy and possibility while doing it. And we can dance with someone else as we seek a mutual way forward. Fighting tends to be more brutal, final and hurtful than is often productive. You don’t want to spend your days fighting. The words matter.
To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.
Human beings as we know them have only been around for 70,000 years or so. Honeybees got to North America around the time Columbus did. And the same is true for technologies and companies. Western Union was an interloper, telegrams were the scary new tech that was going to change everything for the worse. It’s […]
Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she’s the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she’s a Content Marketer of the Year finalist.
A colleague got an angry note. It concluded with, “you should know better.” The transgression? The sender was offended that my friend had written a post about a concept she’s been developing for nearly a decade. Of course, no idea is unique, and the posted idea sort of rhymed with one that the professor had […]
When you designed your current website, you probably looked at it the way I look at every pop culture reference I put into marketing content — that is, with immeasurable […]
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