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When the deal falls apart, or the team loses the game, or a partnership hits the rocks, it’s easy to focus our energy on what just happened. “What if they had called a different play?” This overlooks the real issue. It’s the first move, or the fifth, that led to this problem, not what happened […]
When a resource can be used more efficiently, we end up using more of the thing, not less. So, when cars get better gas mileage, people drive more, and consumption can actually go up. When AI learns to write computer code, the demand for programmers goes up, because more efficient code is more attractive, and […]
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So, you poured hours into crafting the perfect email campaign. You selected the most engaging visuals, wrote compelling email copy, and designed irresistible calls to action, all tailored to your audience’s needs. Then, you hit send, eagerly anticipating some great open and conversion rates. However, your excitement quickly faded when you realized that your carefully […]
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