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To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how. Continue reading →
No matter how big your backpack is, you can’t carry a bonfire with you when you go on a camping trip. A match is sufficient. Conversations are like that. Conversations are the tools that change our culture. Someone who cares talking with and teaching and learning from someone who was ready to engage. My new […]
You’re entitled to it, and we will do our best to help you find what you want. But it’s unlikely that what you want is what everyone wants. It’s hard to believe that there is only one appropriate standard for value, observance, speed or performance. The easiest way for us to help you is to […]
Mike Schur, co-creator of Parks and Recreation, said of his career, “This is not stuff you can read in a book,” he said. “This is stuff that you have to experience.” I think it’s also useful to flip it around. There are things you will have trouble experiencing until you read them in a book. […]
How much of what we want, really want, is due to the ideas that culture has given us, and how much is truly what we need? If memetic desire isn’t making us happy, perhaps we can find some new ideas.
Email marketing has been around for decades, but it is still one of the best ways to build a customer base and increase sales.
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