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At Gibraltar, we’ve often discussed the creativity and flexibility of our asset-based lending (ABL) solutions. Another core component we have …
How can tech brands make stronger connections with their audiences? Start with human-centric marketing strategies.
The post 5 Smart Marketing Strategies to Humanize Your Tech Brand appeared first on Column Five.
AI marketing is no longer a “nice to have.” In 2023, data is at the center of all things marketing—segmentation, trends, competitor research, customer support, ad targeting, personalization, the list is basically endless. AI marketing tools make the process of gathering, analyzing, and implementing all this data into your campaigns simpler, more efficient, and lessRead More >
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What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.
It’s tempting to believe that we’re not easy to fool. Not by a magician, a politician or a banker. Other folks might be easily duped by a spammer or a hustler, but not us. And yet, no one fools you more than you. When you look in the mirror, do you see what others see, […]
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