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  • Greg Levinsky

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How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal

When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for...
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You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement...
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Most thought leadership content is neither thoughtful nor leading. Forrester’s Lisa Gately explains how to change that at your company. Continue reading →
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