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  • Jodi Harris

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How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign

State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did...
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Use AI to improve your content marketing

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up...
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GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the...
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Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer...
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4 Ideas To Create a Better Thought Leadership Journey for Your Brand and Buyers

Improve your thought leadership strategy so it focuses on every stage of the customer journey. Expand collaborations. Reimagine a better bridge from your content to...
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Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with...
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Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the...
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How To Get Your Audience To Give Their Data for Personalized Content

If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful...
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Marketing Content to Gen Z? You Better Play by Their Rules

To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how...
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Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team –...
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