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Kim Moutsos
Posts
6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year
Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes...
Volvo Penta’s Adventureous Campaign Shaked Up Marine Leisure Marketing
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of...
Five Content Marketing Measurement Do’s and Don’ts
Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it...
Out With the Old. In With a New Website Experience
Take a look around the Content Marketing Institute's refreshed website featuring simpler navigation, a streamlined reading experience, and better mobile performance.
