-
Seth Godin
Posts
Your own billboard
Large sections of Los Angeles are studded with billboards for minor TV shows. These billboards exist nowhere else, even though there are televisions globally. Obviously,...
Simple techniques for complex projects
Warm up the machines that take a long time first. Stress test the go/no go parts of the project as early as possible. If the...
Conspicuous (non) consumption
One way to show status is by demonstrating how many resources you have. A bespoke suit, a huge graduation party, a fancy building… A bully...
Is it a t-shirt brand?
Not all projects become t-shirt brands, nor should they. The risk is in thinking you’re building one when you’re not. T-shirt worthy brands are a...
Allocating scarcity
If we’re lucky, we invent something that’s going to be in high demand. Reservations at a hot restaurant. Limited edition trading cards. Concert tickets… How...
