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  • Stephanie Mialki

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Instagram ads allow businesses to reach their target audience on one of the world’s most popular social media platforms. You can leverage the platform’s laser-focused...
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It’s no secret that user segmentation is an absolute must-have for targeting, engaging, and converting prospects and leads. While demographic, geographic, and behavioral segmentation understands...
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People in different locations display distinct characteristics and have unique wants and needs. This is why marketers use geographic segmentation to determine market positioning and...
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Savvy marketers know that returning customers spend 67% more than new customers and this is why upselling is an effective and proven strategy and also...
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Paid search advertising is one of the most popular forms of pay per click (PPC) advertising. It involves brands paying search engines to place their...
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Marketing segmentation for most brands relies solely on traditional approaches, such as geographical and demographic segmentation. There’s no denying that knowing your average customer’s location,...
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In Google Ads paid search campaigns, two URLs require careful consideration: the display URL and the Google Ads final URL. With a display URL, advertisers...
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In Google Ads paid search campaigns, two URLs require careful consideration: the display URL and the Google Ads final URL. With a display URL, advertisers...
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Psychographic Segmentation: The Variables Involved to Get to Know Your Audience Better [Examples]

Today’s experienced marketers know how important market segmentation is for discovering and engaging with prospects and leads. While demographic, geographic, and behavioral segmentation are based...
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What is Demographic Segmentation with 5 Examples

A single marketing campaign isn’t likely to appeal to everyone. What interests a single, 18-year-old college freshman will be utterly different from what attracts a...
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