The eggplants before Richard Nixon

Table of Contents

For thousands of years, eggplants have had ‘features’ like this. But once we learned what they resemble, we can’t unsee it. It used to be a weird shape for a vegetable, but now it looks eerily like a former President.

Once we find a hook, we can’t forget it.

Our job as story tellers is to find one of those hooks.

PS a fabulous holiday gift box from Megan Giller (ethical, delicious chocolate) is right here.

Seth Godin
Author: Seth Godin

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