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Content Marketing Institute Team
Posts
The Reality of Generative AI in Marketing May Not Be What You Think
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss...
How To Prepare for the Data Apocalypse
New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that...
Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions
Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and...
The Problem With AI Headlines
Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don't...
Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance?’
New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How...
Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions
Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the...
Marketing’s Musical Chairs: Why So Many Reorgs (and What It Means for You)
Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that....
Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now
Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up...
Stuck in B2Boring? Take These Lessons From the Super Ads Bowl
What does the Super Bowl ad game mean for marketers? Don’t let it be just a spectator sport. Contemplate these two questions to boost your...
The CMO Disappearance Doesn’t Mean What Everybody Thinks It Does
Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what...
