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Content Marketing Institute Team
Posts
What Marketers Should Do as Google Crumbles Third-Party Cookies
If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do...
Solo Stove Burns Marketing Team Over Snoop Campaign
Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the...
The Prompts aren’t Enough: Generative AI Can Play a Bigger Role in the Creation of Great Content
Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out...
The Ultimate Marketing Metric in 2024 is Not Likes or Downloads
The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why...
Marketing in 2024 – AI, brand, and the end of social media?
Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.
Retail Media Networks: Why Marketers Need to Care about Their Rise in 2024
To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks....
OpenAI Drama should teach marketers these 2 lessons
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for...
OpenAI Custom GPT: The Next Frontier in OpenAI?
You can make your own GPT. But what can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need...
Does Alignment of CEO and CMO Go Far Enough to Promote Business Growth? Does CEO-CMO Alignment Go Far Enough for Business Growth?
New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion...
Marketers say they know the missing ingredient for success – are they wrong?
New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We...
