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  • Seth Godin

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Eight marketing maxims

Trust is worth more than attention. Helping people get to where they seek to go is more effective than hustling people to persuade them to

We actually don’t really know. Netflix just released their first-ever detailed analysis of how many hours of engagement the top 15,000+ most watched shows on...

Ever since O. Henry wrote about the Magi, it’s been pretty clear that gifts aren’t about the stuff as much as they are the intent....

If you announce that something is elegant or classy, it probably isn’t. There’s a humility to hospitality and sophistication that evaporates when we name it.

Last week, I passed 800 people as I walked my way through New York. I decided to look at the folks I was walking near....

We can wrestle with a challenge or a problem and find energy and possibility while doing it. And we can dance with someone else as...

All species are invasive species

Human beings as we know them have only been around for 70,000 years or so. Honeybees got to North America around the time Columbus did....

A colleague got an angry note. It concluded with, “you should know better.” The transgression? The sender was offended that my friend had written a...

They’re not the same thing. Hope can fuel us. Hope can be refilled. Hope opens the door to possibility. Expectations, on the other hand, are...

It’s easy to be confused about this job, because it’s not one job, it’s at least three. This is why it’s a difficult job to...