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Seth Godin
Posts

Default to surrender
AI chatbots highight a challenge that is worth understanding. It applies to customer service, bureaucracies and teachers as well… If you ask an AI a...

Where are you?
When you’re reading a good historical novel, you might be there and then. When you’re checking your email, you are in a conversation between and...

Regressing to the mean all by yourself
“The mean” is the average. Another word for “mediocre.” When an organization gets big enough, by definition, it’s the average. When you have enough customers,...

The positive auction
In 2023, I developed a new idea that transforms an old way of doing commerce. In traditional auctions, there are rounds of bidding and the...

On building a cathedral
If you’re in need of a gathering place, a dry, functional, centrally located facility for your folks to meet, a cathedral is probably way more...

Becoming intentional about virtual meetings
A manual I recently read listed the “cons” of having a meeting virtually: To be accurate, every one of these points should have “so far”...

The weird math of halfway
6 times 1/2 doesn’t equal 3. It equals zero. We’re tempted to do a little less than we need to. Perhaps we’re busy, with too...

The question book
In the old days, companies had a suggestion box. It was immortalized in cartoons, but the idea that an employee could anonymously submit a suggestion...