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  • Seth Godin

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Easy/lazy tech journalism

Choose either one: When a new technology comes out, review it breathlessly. Explain without nuance or caution how it will instantly change the world. Go...

Make or buy?

If you’re a writer, it probably doesn’t pay to chop down trees and make your own paper, or even to set up a little machine...

The illusion of concern

When organizations reach scale, digital interactions belie our expectation that someone in charge actually gives a damn. Once there’s math to do, the CFO does...

Problems and the clover

Systemic and existential problems dance their way through three circles: If it’s not solvable, we’ll pretend it’s not a problem. If the cultural cost of...

Trading trust

The Brookings Institution did a fascinating survey series over the last five years. I have two takeways from this: The first is that focused and...

Peak infrastructure

Community resources are easy to take for granted. Unevenly distributed, they’re the sort of thing we miss only when they’re gone. Invisible things are easy...

Customer satisfaction and tipping

In North America, tipping is an unfair system built into the status quo by law. Restaurants aren’t allowed to easily spread tips around, and as...

The four cohorts of the status quo

The first group cares about the policy. They benefit from it. They’ve organized themselves around it. The second group cares about stability. They have limited...

To be well published

Sooner or later, we benefit from being well-published. Publishing has nothing to do with printing. It’s the act of taking risks to bring a new...

“I’ve never seen you paint”

… said the collector to the painter Jasper Johns. “Neither have I.” Watching is different than doing. Trying to do both at the same time...