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Seth Godin
Posts
The best possible use
I walked by a psychic’s storefront studio. The window said that this person had been reading palms and predicting the future since 1989. It was...
Redundancy has a half-life
At first, this stop sign sign makes a lot of sense: Lives are at stake. Break the rhythm, turn something ignored into something noticed. The...
Normalizing selfishness
Shoplifters lurk in the shadows. They realize that they will have an easier time if they quietly steal stuff, because speaking up about it won’t...
Optimized or maximized?
Engineers can optimize a bridge. There are some bridge designs that satisfy aesthetic, financial, durability, safety and efficiency needs better than others. The work of...
Unaware
If you don’t realize that you have power, you might not be able to exercise it. The power to speak up, to participate, to invent,...
Coercion
One way to look at power is “you get to tell people what to do.” But an alternative is that the most powerful institutions, brands...
A good idea, well executed
Why isn’t this enough? There are plenty of good ideas, easy to learn from and copy. There are countless projects, well executed, with the steps...
Direct questions worth answering
For everyone on the team… Do you care enough to do great work? Can we agree on what great work looks like? When the world...
Communications hygiene (and the demise of texting)
Attention is scarce. Decisions are difficult. Searching takes effort. For thirty years, texting has been a powerful medium. It’s the thing that vibrates in our...
It’s Mac Day (#40)
A lot shifted when the Apple Macintosh was introduced, and it wasn’t about the RAM, the chips or the processor speed. Our world changed forty...
