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  • Seth Godin

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The leap

In action movies, there’s a lot of leaping. Brave shifts in which the hero gets from here to there, all at once. It’s easy to...

By association

We’re busy, we’re confused and we’re always seeking a shortcut. If a company is hiring, the person who worked at Google or Apple or Disney...

(Free) subscription drive

Every four years, give or take, I make a big but cheap ask: Consider subscribing to this blog. If you’re already a subscriber, please ask...

What are the stakes?

How big a swing do we need to make it feel like it matters? At the casino, some folks play with $5 chips, some with...

The close proximity gap

One of the unmentioned causes of division in much of our culture happens because of the shift in expectations and rules when we begin to...

The grey goo

If we take a big enough dataset… Add to it machine learning and autotune and the race to fit in and reach the masses… We...

A transformative summer

Living indoors, connected to a screen, it’s easy for the months and years to blur together. The seasons used to matter more. But for young...

And it can also do that

If you were around when the Model T was first announced, you could have built the organizations that became Disney, McDonald’s and Holiday Inn, all...

Queued

It’s sort of the opposite of “cued.” In addition to being delightful to spell, the idea of work that’s queued up is energizing. The chapter...

Spire confusion

When architects show off their work, or propose a bold new building complex or even ask for a zoning variance, the public sees the external...