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Seth Godin
Posts
Transitions are difficult
They’re risky (unknown territory leads to unforeseen outcomes) and a very recent phenomenon. A kid dropped off at pre-school, a new boss, a food you’re...
Understanding free software
A cup of coffee costs far more than a glass of water. That’s true even though we can’t live without water. (Most) people can live...
Jump in the lake
The waters of Buck Lake are cool and clear and restorative. All summer, it’s tempting to go for a swim. But it’s also a hassle....
All customers are the same
[and all customers are different.] Customers are why you’re here. They pay the bills and they are the primary driver of your growth. But each...
What’s the right size?
There are no city buses with just four seats. And none with 400 seats. We get to leverage the driver’s effort if we put in...
As slow as possible
A six-hundred-year-long organ recital is going on, and today marks a change in notes. If you miss it, the next one is in two years....
The pitfall of Big Game thinking
In the US, today is a major holiday. The Superb Owl, with nachos, commercials and beer. People who don’t even watch football watch this game,...
Two chicken jokes
“Why did the chicken cross the road” tells us a bit about jokes. It’s a joke about jokes. The first half is a setup, reminding...
Niching up
Along the way, folks have talked about “niching down” as a way to help a project find focus. But that’s backward. When we identify and...
What to do with firm footing
If we’ve got tenure, a lifetime appointment or simply a really secure gig, what should we do with it? One option is to race to...
