No matter how big your backpack is, you can’t carry a bonfire with you when you go on a camping trip. A match is sufficient. Conversations are like that. Conversations are the tools that change our culture. Someone who cares talking with and teaching and learning from someone who was ready to engage. My new […]
You’re entitled to it, and we will do our best to help you find what you want. But it’s unlikely that what you want is what everyone wants. It’s hard to believe that there is only one appropriate standard for value, observance, speed or performance. The easiest way for us to help you is to […]
Mike Schur, co-creator of Parks and Recreation, said of his career, “This is not stuff you can read in a book,” he said. “This is stuff that you have to experience.” I think it’s also useful to flip it around. There are things you will have trouble experiencing until you read them in a book. […]
History of Email Marketing Infographic
Email marketing has been around for decades, but it is still one of the best ways to build a customer base and increase sales.
An asteroid has never destroyed the Earth, therefore an asteroid never will. This brand has been involved in scandals before, and it has always come back stronger, so there’s nothing to worry about. There have been technology changes before, but we’ve always managed to find clients for what we do. Survivor bias is the trap […]

It’s essential to leverage effective digital marketing strategies that capture their attention and drive them to your business. Why? Because 97% of buyers use the Internet to search for their dream properties. One powerful strategy that can significantly enhance your real estate marketing efforts is by leveraging landing pages. Landing pages provide a tailored experienceRead More >
Do’s and Don’ts of Writing a Great Video Script
A great corporate video starts with a great corporate video script. Use these tips to set your videos up for success.
“I” is first person. “You” is second person. “She” “They” “It” are all third person. So far, so good. But how can ChatGPT use the word “I”? And when we talk about ChatGPT, is it “he” or “she” or “they” or “it”? Because anything that is an “it” shouldn’t be able to say “I”. We […]
Conversations, an early review… (and the free class)
“I have trained companies to treat people better, and SONG is the guidebook I wished I had when doing this work. Now, I will now give it to the enlightened and brutes alike, with a recommendation to take immediate action. Seth Godin has been carefully documenting the end of the industrial revolution and providing new […]

How can b2b marketers improve their results? Jon Lombardo, Head of Research at The B2B Institute at LinkedIn, shares his best tips to transform your marketing.
The post 5 Things B2B Marketers Should Do to Win (Tips From an Expert) appeared first on Column Five.
7 Memorable Movie Marketing Campaigns Worth Stealing
Take a page from Hollywood’s best and brightest and apply these movie marketing scripts to your own digital campaigns.
Quick tips on social media for accountants
Whether you’re building your thought leadership brand or promoting your accountancy, you need to be on social media. Level up with our tips.
When Marvin Gaye joined Motown, he went with his strengths. He wanted to work only in the studio. He hated touring and was sure he lacked the charisma and other gifts that made some musicians great onstage. This didn’t really fit the label’s strengths, and he struggled to find his footing. In 1962, Berry Gordy […]