Not “amateur” as in the unprepared professional. Amateur as in the passionate individual, untrained but with something to say. If you’re called on to give a talk or presentation, the biggest trap to avoid is the most common: Decide that you need to be just like a professional presenter, but not quite as good. Being […]
Understanding Voice Search for Search Engines
Voice Search Optimization (VSO) is revolutionizing the digital marketing and Search Engine Optimization (SEO) landscapes. With the rise of voice-activated devices like Google Assistant, the way we search the web […]
Volvo Penta’s Adventureous Campaign Shaked Up Marine Leisure Marketing
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.
Paradigm shifts are appealing but rarely well executed. A paradigm is our mental model of the world. We’re surrounded by people who share a similar model, and as long as the model is working, we live our lives without thinking much about it. If you lived in a space station, the absence of gravity would […]
New Research: Why most video content fails to reach its full potential
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.
When electricity came along, there was a swath of industries that were trapped in an old way of thinking. The only ones that thrived were able to walk away from what they used to do and eagerly embrace something new. When the internet was young, the major book publishers had everything they needed to create […]
Links are the lifeblood of digital experiences, enabling content to flow between organizations and their customers, users, and employees. IT and security professionals are becoming increasingly aware of the role link management platforms can play as a core strategy to help their organizations manage their links securely to decrease risk and increase security. In this article, we share 11 essential questions that you should be asking about the risk level…
Links are the lifeblood of digital experiences, enabling content to flow between organizations and their customers, users, and employees. IT and security professionals are becoming increasingly aware of the role link management platforms can play as a core strategy to help their organizations manage their links securely to decrease risk and increase security. In this article, we share 11 essential questions that you should be asking about the risk level…
The only marketing platform definition you’ll ever need (+ how to choose yours)
Brush up on the best marketing platform definition — plus examples, features, benefits and how to choose one for your business.
Three Scriptwriting Secrets to Elevate Videos, Presentations and More for Your Brand
Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.
In Steven Pressfield’s classic The War of Art, he introduces the idea of Resistance. It’s the internal force that keeps us from doing our most important creative work. If an instinct, a habit or a feeling gets in the way of the work, it’s Pressfield’s Resistance. Things we would never choose to add to the […]
Snapchat Emojis: What Do the Emojis on Snapchat Mean? (2024)
Snapchat is one of the most popular social media channels, especially among young adults, and there are plenty of unique features on the platform which you’ll stumble upon while you’re using it. One of those features is the Snapchat friend emoji, and you’ve probably asked yourself: “what do the Snapchat …
19 Inspirational Videos That Will Completely Blow You Away (2024)
Are you lacking inspiration? Do you lack direction, have bad habits, unhealthy relationships, and a mindset that has prevented you from achieving success? Well, these inspirational videos can help. They don’t contain the answers – instead, they remind you of the deeper truths that you already know. Let’s dive straight …
Think and Grow Rich by Napoleon Hill Summary (2024)
In the Autumn of 1908, steel magnate Andrew Carnegie gave the young journalist Napoleon Hill a challenge. He asked him to create a concrete philosophy of success based on the experience of the world’s greatest achievers. A couple of decades and thousands of pages of research later, Think and Grow …
The 7 Best Business Plan Examples (2024)
Looking for business plan examples to help write your own? Here are seven that we compiled using a 7-part template.
20 Business Books That’ll Change Your Life in 2024
There are so many great business books that inspire, educate, and help create better entrepreneurs. In this article, we’ll share 20 business books that’ll change your life and grow your business. By reading one of these must read business books on this list, you’ll learn countless lessons that’ll help …
43 Amazing Examples of Ecommerce Website Design (2024)
Your ecommerce website design is important when your business relies on making its revenue from online sales. We explain what makes for a successful design.
