Most businesses hold the idea that taking out a business loan is akin to going into debt. While this point isn’t necessarily incorrect, it doesn’t offer a complete view of what financing has to offer. The truth is debt that’s put to good use, like investments or other cost-effective outlets, can be advantageous to your…
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8 min read. December 10, 2022 by Phil FernandesLooking to get a construction line of credit for your business? Find out the most effective steps you need to take in 2022.Business lines of credit are essential for entrepreneurs in all sectors of our economy, but they’re especially important for those in the construction industry.Most businesses…
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In 5 Easy Steps, Create a Brand Messaging Framework (Infographic).
A brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.
Content People: Going in-house with Cliff Stevens
Get ready to be inspired by the career and insights of Cliff Stevens, VP of Global Marketing Planning and Operations at Rapid7. Host Meredith Farley chats with Cliff about his experience in the creative industry, his thoughts on the evolution of content, and how he balances internal and external agency work.
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023. Continue reading →
The time we spend fretting over what just happened is time we’re not spending on addressing the problem itself. When your client or your boss turns down a great idea, it’s tempting to focus on the idea and how right you were. It might make more sense to try to find empathy for the fear […]
You set up an ad campaign in the hopes of generating as many clicks as possible to increase your traffic volume. After running the campaign for a few days, you notice that your return on ad spend (ROAS) is too low to justify. In other words, the revenue generated from your campaign is equal toRead More >
You set up an ad campaign in the hopes of generating as many clicks as possible to increase your traffic volume. After running the campaign for a few days, you notice that your return on ad spend (ROAS) is too low to justify. In other words, the revenue generated from your campaign is equal toRead More >
DISCLAIMER: This article is for informational purposes only, and doesn’t constitute professional legal advice. We are not liable to you in any way for your use or reliance on this article. It’s essential that ecommerce entrepreneurs know how to register a business, especially at the start of their entrepreneurial journey. …
Digital Competition vs Business: What’s the Difference? (Infographic)
Your online competitors are the websites that rank for the same keywords as you. Want to get ahead? Target those keywords and create stellar content around them. Here’s how to get started.
Content Marketing Niches: Find Your Target Audience (and your Voice) in Boring Industries
Boring marketing only comes from boring marketers. And you’re not boring, are you? Break out of your rut and establish deep connections with your audience through strategic messaging and distribution.
Hate is a surprising emotion to use to sell jewelry. But the success of IHateStevenSinger.com shows how a contrarian approach can reinvigorate your content strategy and help you avoid the scourge of sameness plaguing so much content. Try these tips to surprise your audience by doing the opposite of what everyone expects. Continue reading →
5 Reasons to Maintain a CMS Maintenance Plan for Your Website (Infographic).
Setting up a CMS maintenance schedule for your website is vital to keeping your website up to date and healthy. These are my top 5 reasons to set up and maintain such a schedule.