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You know you need to improve your landing page load speeds, but you don’t know what’s bogging them down. Several factors could influence your page load time—so where do you start? Every page on a website contains multiple elements—what visitors see along with many others that remain behind the scenes. When someone goes to yourRead More >
You know you need to improve your landing page load speeds, but you don’t know what’s bogging them down. Several factors could influence your page load time—so where do you start? Every page on a website contains multiple elements—what visitors see along with many others that remain behind the scenes. When someone goes to yourRead More >
Even if you diligently follow pay-per-click advertising best practices, you may still find your cost-per-click rising. That’s because significant market shifts are happening in digital advertising, and small optimizations to your PPC ads may not be enough to overcome them. So, what is CPC, and how do you identify marketing shifts that may increase theRead More >
This is the season for all the lists–the hot authors, singers and restaurants in any given genre. If you’re on the list, congratulations! You’re the next big thing. For now. But the truth of the next big thing is that you can’t stay that way. The hot bands of yesterday aren’t hot the same way […]
Global Marketing Insights predicts the e-learning market size will exceed $375 billion by 2026: With the majority of the world switching to online learning experiences, education digital advertising campaigns have been on the rise this year. This post features advertising campaigns of five digital marketing courses and advertising lessons you can learn from them. 1.Read More >
The internet doesn’t have to be this way. It seems like the structure we live with and struggle with and sometimes work against is pre-ordained and obvious, but much of it is the result of the origin of the consumer net. Slow modems in particular. When the WELL and AOL and other services began to […]
A new website announcement email is an essential part of your overall website launch strategy and it shouldn’t be neglected. With social media, you can reach a bunch of people, but delivering your message right into people’s inboxes with email marketing gives you the best ROI. In this blog post, we’ll dive into: the benefits […]
The post New Website Announcement Email: Tips, Templates & Examples appeared first on Email Marketing Automation Platform for Thriving Businesses.
What’s the difference between a good and bad infographic? We’ve got the data points you need to succeed.
No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better. Continue reading →
If you want reach and engagement, optimizing for small screens is usually the way to go. There are more mobile devices in the world than we can count, and large numbers of people spend their days consuming content from the palm of their hand. But productivity? In just about every context I’m aware of, important […]
For many, money blogs are a much-needed source of guidance and inspiration. Personal finance can be complicated. There’s budgeting, saving, credit cards, investments, loans, retirement plans, insurance – that’s a lot to think about! And even before the COVID-19 pandemic struck, money was tight for many. According to the Federal …
So you want to promote your business through photography, but you want to catch your customer’s attention. This is extremely difficult to do. Especially in the age of social media when attention spans are shrinking to just eight seconds. Using a photo editor app can help you get one step …
Wondering how to sell wholesale through your existing store? Here’s a complete guide to creating a separate wholesale channel for your business.
Interactive infographics are compelling and immersive elements that can help your readers visualize and engage with content. Read on to learn more.
In the ever-changing and constantly evolving world of marketing, new technologies have a way of transforming how we do business — both positively and negatively. One of those latest and […]
Content People is a podcast about being leaders, marketers and creators in a world that wants to color inside the lines. Join us and find out how to break the rules in all the best ways.
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. Continue reading →
Along with fine-tuning campaign budgets, optimizing ads, analyzing digital advertising KPIs, and personalizing landing pages, there is one thing you must do before launching advertising campaigns: Determine what will make them effective. It’s easy for advertisers to get lost down the rabbit hole of metrics that make up a successful campaign, but the truth is,Read More >
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