Digital marketers always look for cost-effective, game-changing promotional tactics to meet their goals. From social media to content marketing and SEO, they try to reach out to new audiences and nurture existing ones. One of the most popular methods, which is easily personalized and automated, is email marketing. In this guide, we’ll focus on drip […]
The post Drip Marketing: The Ultimate Guide With Examples [2023] appeared first on Email Marketing Automation Platform for Thriving Businesses.
And what if you can’t tell?
Our stories about brains are all invented. If a stunning surrealistic painting turns out to have been painted by an elephant or a toddler, does that make it less beautiful? If an essay on the nature of reality was written by GPT-3 or a Tufts scholar, does it matter? There are people who have no […]
When AI is smart enough to write an essay, then what happens? GPT3 is back in the news, because, as expected, it’s getting better and better. Using a simple chat interface, you can easily ask it a wide range of questions (write a 1,000 word essay about Clara Barton) that certainly feels like a diligent […]
The thing is that facts almost never get in the way of a good story. Because a good story feels true. A good story resonates. A good story is based on our feelings, long-held and hard-earned. A good story sticks with us, regardless of the facts. If I bring facts to rebut your story, they […]
9 Best iContact Alternatives For 2023 [Comparison]
Businesses have used iContact to create email marketing campaigns that will boost their revenue. However, while using the tool, users have noticed a few usability issues that make running their email marketing strategy more difficult than it should be. Among others, the limited design capabilities, the lack of list management intuitiveness, and the outdated user […]
The post 9 Best iContact Alternatives For 2023 [Comparison] appeared first on Email Marketing Automation Platform for Thriving Businesses.
A close-up on Rodrigo Luques, Video Mastermind
Whether he’s voicing a radio ad or running his own business, Rodrigo is surrounded by screens, mics and musical interludes every day. Now, let’s make him the star for once … Zoom closer on his time as Brafton’s Motion Designer & Editor.
The best job you ever had
Would you fill out this simple, quick and informal survey for me? We spend most of our lives at work. And yet we don’t spend much time talking about it the opportunity to make it worthwhile. Thanks.
The Content People Podcast: Creative Leadership Podcast
Get ready for a limited-series Brafton podcast called Content People. We’re exploring what it takes to work in content, and wringing out every last drop of career advice, leadership wisdom, or craft-focused tips we can from our sage guests.
You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too. Continue reading →
If a customer, a colleague or a friend is generous enough to share their feelings, those feelings are what they are. We might disagree with the assumptions that led to those feelings. But acknowledging that the feelings are real is a great place to begin a conversation. “You feel this way” is not the same […]
Customer Referrals: What Are They and How Do You Develop an Effective Program?
Customer referral programs are a widely used marketing strategy for a lot of businesses — and for good reason. But what exactly are these initiatives?
How to Determine the Value of a Rebrand
Can you measure the ROI of a rebrand? We dive into the common metrics that can help you determine its worth.
The post How to Determine the Value of a Rebrand appeared first on Column Five.
Marketing Strategy vs. Market Plan: What is the Difference?
Marketing strategy vs. marketing plan: Do you know the difference? You ought to! Read this helpful article for a breakdown on what separates the two and how each works with the other.
The eggplants before Richard Nixon
For thousands of years, eggplants have had ‘features’ like this. But once we learned what they resemble, we can’t unsee it. It used to be a weird shape for a vegetable, but now it looks eerily like a former President. Once we find a hook, we can’t forget it. Our job as story tellers is […]
Content Creation Process: Everything You Need To Wow Your Audience
Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →
